PR RESEARCH<br />
NEWS EXPOSURE

PR RESEARCH
NEWS EXPOSURE

News generation and research
for big brands and PR agencies

Research background
Research background
Ginger Research

Ginger Research

Ginger Research has direct access to a panel of 100,000 respondents in the UK as well as international, specialist B2B and niche panels including:

Ginger Parents,
Ginger Kids,
Ginger Women
and Ginger Men

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What they say about us

I’ve worked with the team for many years and their knowledge and experience within the media industry is second to none. They know what newspapers want and what works well both in print and online.

Paul Ashton
PICTURE EDITOR

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Comrades

Comrades

Powerful research and blitzkrieg editorial content for some of the world’s biggest brands PR agencies.

Comrades

Latest propaganda from the

Ginger Comms blog

Is running out of fried chicken really a “crisis?”

February 25, 2018

Amidst all the PR back slapping and applause on how KFC dealt with their latest “crisis” (and I have to admit they dealt with it brilliantly), I can’t help wondering if, actually, it was easy enough to deal with in good humour, simply because it wasn’t that much of a crisis.

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NEWS GEN RESEARCH: DO A PROPER JOB OF IT, OR DON’T DO IT ALL

March 9, 2017

When did news gen research become the bargain basement activity of the public relations world?

I would love to know how much cash is squandered by the PR industry each year on cheap, poorly thought out and poorly executed PR research which will NEVER see the light of day – never mind the MailOnline.

I’ve lost count of the number of times a PR has come to us and said: “We’ve done this research and it hasn’t landed – can you help?”….

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