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When Ed Sheeran Instagrams your poll…

December 21, 2017

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NEWS GEN RESEARCH: DO A PROPER JOB OF IT, OR DON’T DO IT ALL

March 9, 2017

When did news gen research become the bargain basement activity of the public relations world?

I would love to know how much cash is squandered by the PR industry each year on cheap, poorly thought out and poorly executed PR research which will NEVER see the light of day – never mind the MailOnline.

I’ve lost count of the number of times a PR has come to us and said: “We’ve done this research and it hasn’t landed – can you help?”….

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GINGER RESEARCH PREDICTS 2017 NATIONAL HEADLINES

January 16, 2017

By Doug Shields Goodbye 2016 – and quite frankly good riddance.  2017 is well underway – and I can’t find anyone to go for a pint with.   All my friends are either doing Dry January or Veganuary and every single text or social media post I have sent enquiring ‘Fancy a pint’ has been […]

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HOW TO DEAL WITH AN ABSOLUTE B*STARD OF A NEWS AGENDA

August 4, 2016

I absolutely love being in PR. We get to come to work in trainers and sit on bean bags and come up with ideas for a living.

The downside is that we are sadly at the mercy of this huge, crazy, wild, unpredictable beast they call the news agenda.

Sometimes the beast is not so mean. We can all, at times, bask in in the security of those blissful weeks where it is dead as a Dodo and the desks are practically BEGGING us for content.

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