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GINGER RESEARCH PREDICTS 2017 NATIONAL HEADLINES

January 16, 2017

By Doug Shields Goodbye 2016 – and quite frankly good riddance.  2017 is well underway – and I can’t find anyone to go for a pint with.   All my friends are either doing Dry January or Veganuary and every single text or social media post I have sent enquiring ‘Fancy a pint’ has been […]

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HOW TO DEAL WITH AN ABSOLUTE B*STARD OF A NEWS AGENDA

August 4, 2016

I absolutely love being in PR. We get to come to work in trainers and sit on bean bags and come up with ideas for a living.

The downside is that we are sadly at the mercy of this huge, crazy, wild, unpredictable beast they call the news agenda.

Sometimes the beast is not so mean. We can all, at times, bask in in the security of those blissful weeks where it is dead as a Dodo and the desks are practically BEGGING us for content.

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BREXIT SEES UNEXPECTED BOOM IN NEWSPAPER SALES

July 1, 2016

It was a completely unprecedented news event and not something the vast majority saw coming.

Following Brexit, the political landscape looks like a war zone and 90 percent of the population have more questions than David Dimbleby.

But there has been ONE positive consequence of the shock referendum – and that is newspaper sales.

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THE GC GIRLS GIVE THE ENGLAND SQUAD THE TINDER TREATMENT…

June 22, 2016

So, once again we are left frustrated by a limp performance by our footballers while the country next-door stormed gloriously to the top of the group.

But it appears it’s not just goal-scoring at which we suck- big time.

According to the girls at GCHQ our boys are also not scoring in the fitness stakes.

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EVERY SECOND COUNTS: HOW TO PITCH TO NATIONAL JOURNALISTS

May 12, 2016

Ironically, to follow on from our last post “Why Journos fail in PR”, I thought I would introduce myself as the newest member of the Ginger army.

Fingers crossed I won’t get stretched off as one of the wounded from the PR battlefield.

And I can hopefully share my insider’s knowledge of being a features and beauty journalist at a daily national newspaper.

Every second counts. Psychologists estimate you have seven seconds to make a first impression.

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Why Journos fail in PR

February 26, 2016

I have read much recently on the topic of journalists moving into PR, and thought it was about time I had my say.

As someone who made a permanent move to the ‘dark side’ more than eight years ago, I understood and empathised with many of those who either wrote the pieces in question or commented on them.

Yes, it can be hard to adjust, and yes there are skills which ex-journos can bring to the table, but in my opinion too many believe the two professions are merely a case of poacher turned game-keeper.

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WHEN IT COMES TO CLIENTS, HAVE WE COMPLETELY LOST OUR BALLS?

January 19, 2016

PR is not just about landing coverage or increasing brand awareness. It is actually just as much about educating clients.

Educating brand and marketing people, who on the whole (with some exceptions) have very little idea of how news publications, radio stations or the online media operate.

This is exactly why they have hired us. So that we, the expert, can advise on how to transform the brand and the key messages into a deliverable and fantastic news story, a successful radio day or a shareable video.

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Happy Birthday to GingerComms

January 14, 2016

It’s hard to believe it has been a full year since we took the plunge and launched Specialist News PR Consultancy, GingerComms.

We’ve never penned a self-congratulating blog post before but deemed it acceptable to bend the rules on this occasion as it’s been one hell of a year!

Since we launched last January we’ve been lucky enough to have worked with some incredible brands, including Morrisons, Sky, M&S, Quidco and Heinz – as well as a host of the top 150 PR Week agencies.

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HOW TO UNLEASH A GLITTER CANNON OF FESTIVE NEWS COVERAGE

November 17, 2015

It can be a bugger of a job landing national news coverage at Christmas. We’ve worked at senior level on UK national newspapers for longer than we would care to admit – so we (the GingerComms massive) are spreading some yule tide joy by sharing some of our top tips to achieving a blanket of festive coverage..

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