February 25, 2018Read more
March 9, 2017
When did news gen research become the bargain basement activity of the public relations world?
I would love to know how much cash is squandered by the PR industry each year on cheap, poorly thought out and poorly executed PR research which will NEVER see the light of day – never mind the MailOnline.
I’ve lost count of the number of times a PR has come to us and said: “We’ve done this research and it hasn’t landed – can you help?”….
August 4, 2016
I absolutely love being in PR. We get to come to work in trainers and sit on bean bags and come up with ideas for a living.
The downside is that we are sadly at the mercy of this huge, crazy, wild, unpredictable beast they call the news agenda.
Sometimes the beast is not so mean. We can all, at times, bask in in the security of those blissful weeks where it is dead as a Dodo and the desks are practically BEGGING us for content.
July 1, 2016
It was a completely unprecedented news event and not something the vast majority saw coming.
Following Brexit, the political landscape looks like a war zone and 90 percent of the population have more questions than David Dimbleby.
But there has been ONE positive consequence of the shock referendum – and that is newspaper sales.
June 22, 2016
So, once again we are left frustrated by a limp performance by our footballers while the country next-door stormed gloriously to the top of the group.
But it appears it’s not just goal-scoring at which we suck- big time.
According to the girls at GCHQ our boys are also not scoring in the fitness stakes.
May 12, 2016
Ironically, to follow on from our last post “Why Journos fail in PR”, I thought I would introduce myself as the newest member of the Ginger army.
Fingers crossed I won’t get stretched off as one of the wounded from the PR battlefield.
And I can hopefully share my insider’s knowledge of being a features and beauty journalist at a daily national newspaper.
Every second counts. Psychologists estimate you have seven seconds to make a first impression.
February 26, 2016
I have read much recently on the topic of journalists moving into PR, and thought it was about time I had my say.
As someone who made a permanent move to the ‘dark side’ more than eight years ago, I understood and empathised with many of those who either wrote the pieces in question or commented on them.
Yes, it can be hard to adjust, and yes there are skills which ex-journos can bring to the table, but in my opinion too many believe the two professions are merely a case of poacher turned game-keeper.
January 19, 2016
PR is not just about landing coverage or increasing brand awareness. It is actually just as much about educating clients.
Educating brand and marketing people, who on the whole (with some exceptions) have very little idea of how news publications, radio stations or the online media operate.
This is exactly why they have hired us. So that we, the expert, can advise on how to transform the brand and the key messages into a deliverable and fantastic news story, a successful radio day or a shareable video.