Exposure

Exposure

For national coverage like this call us on 020 3735 8766

mirror-online-16-06-17

MIRROR ONLINE, 16 JUNE, 2017
COVERAGE FOR HAIER

The one food mistake we’re ALL guilty of – and it’s costing Brits £32 million a week

  • Wasteful households are chucking out hundreds of pounds a week of perfectly good food from fresh fruit to vegetables and they’re not even out of date

Wasteful Brits are guilty of binning £32.1 million worth of perfectly good food every week, a study has revealed.

Almost a third of households scrap edible grub regularly with the equivalent of £5.10 needlessly dumped.
One in five admitted poor menu planning was to blame with items like fresh fruit and veg bought but not eaten.

And more than one in ten said they over-shopped after being tempted by multi-buy deals on perishable products like yoghurt and chilled fruit juice.

According to the study by domestic appliance maker Haier, one in 20 dumped leftovers from takeaways instead of reusing them.

Parents lifted the lid on fussy kids’ eating habits with four in 10 revealing children either threw out food they did not like or put too much on their plates and binned what they could not finish.

Half of adults said food did not last well as they weren’t sure whether to store it in the fridge or a cupboard.

The survey of 2,000 Brits found bagged salad and bread were amongst the most common items binned, often without even being opened.

Soggy Tomatoes, ham and chicken breasts were also chucked out even though tomatoes could have been used as stock or in a sauce and the meat could have been frozen on its use-by date.

BBC TV food safety expert, Dr Lisa Ackerley said: “Checking dates and using up food before it goes off, together with freezing excess purchases and left overs will make a real difference to your budget and you will still eat safely.

“Remember not to eat food after the use-by expiry date as it may be unsafe, but the best before date is only about quality so it’s fine to eat food after this so long as the food still looks and smells OK.”

Figures from war on waste campaigners WRAP show 40% of bagged salad leaves are thrown out every year – accounting for 37,000 tonnes or 178 million bags ending up in rubbish dumps.