SUN ONLINE, MARCH 9, 2018
COVERAGE FOR RYVITA
ONLY WAY IS UP: British women in their forties are happier and healthier than at any other age, research claims
- A survey of British women in their forties and fifties revealed 44 to be the perfect age for a woman, with 70 percent saying they feel happier and healthier than ever before
British women are happiest, healthiest and most body confident in their forties, according to new research.
A nationwide survey of British women in their forties and fifties has revealed 44 to be the perfect age for a woman, with 70 percent saying they feel happier and healthier than ever before.
Among the famous faces who turn 44 this year include Kate Moss, Eva Mendes, Penelope Cruz, Amy Adams, Emilia Fox and Victoria Beckham.
And according to the findings, HALF of British women claim they are having better sex now than they did in their twenties and thirties – with 41 percent saying they do not have the same hang ups or insecurities as they did in their youth.
Overall, 85 percent said they started to feel different about their health and well-being in their forties, with two thirds saying they feel more confident and body positive than they did when they were younger.
In fact, 44 percent of the 2,000 women polled by Ryvita said they have NEVER looked better, with two in three (67 percent) saying they feel more comfortable in their own skin.
62 percent saying they care less about comparing themselves to others and 56 percent saying they are simply less critical of themselves than they were when they were younger.
71 percent said giving up the binge drinking of their youth had a massively positive effects on how they look and feel, one in three said they had more time to exercise and work out, while 29 percent said they had a bit more cash for new clothes and beauty products.
Davina McCall, who has teamed up with RYVITA and Cancer Research UK on their Walk All Over cancer campaign said: “In my forties I focused on getting more good into my life by adopting a healthy attitude towards food and keeping fit with regular exercise.
“I totally get that spending hours in the gym isn’t for everyone, so if you are looking to get active, there are some really fun ways you can do this.
Getting outside is amazing. Going for a brisk walk or jog is a brill stepping stone and Cancer Research UK has a number events such as Walk All Over Cancer, Race for Life and Shine Night Walk, where you can get your body moving for a great cause. A great way to feel good on the inside as well as out.”
Tessa Lomax, Marketing Manager of Ryvita said: “Entering your forties or fifties for some, means you can finally be who you really are without any concerns or worries.
From their wellbeing, to their fitness, confidence and even style – it is great to understand that women are getting more good into their lives, loving their bodies inside and out, living life to the fullest – and not letting age define them.”
Overall, a staggering 62 percent said their friendships and social circle was STRONGER than ever before, with 70 percent maintaining this is because their friendships had grown over many years and were built on mutual trust.
A further 55 percent said they had stripped out “fake friends” from their social circle as they have a negative impact – something they never did in their twenties and thirties.
When it comes to growing old gracefully, 62 percent said they are MORE than happy to embrace the ageing process, while a further 23 percent saying they are actually looking forward to going grey.
A less enthusiastic 15 percent said they had no intention of growing old gracefully and would be more than happy to opt for a few age defying nips and tucks.