Exposure

Exposure

For national coverage like this call us on 020 3735 8766

sun-online-10-08-18

SUN ONLINE, AUGUST 10, 2018
COVERAGE FOR CHECKOUT.COM

AY OOP TIGHT: As Leeds is named as Britain’s tightest city, find out where your area ranks

  • The average person in Leeds spends up to 33 minutes deliberating whether to buy something as small as a sandwich or drink, research reveals

Leeds has been named as Britain’s stingiest city — with 36 per cent of its residents admitting they are mean with their money.

Fellow Yorkshiremen and women in Sheffield scrimped their way into joint second place with Cambridge.

The average person in Leeds spends up to 33 minutes deliberating whether to buy something as small as a sandwich or drink, research reveals.

Almost ten per cent there said they felt genuinely depressed if they had to splash out on a big item like a fridge or sofa.

A quarter of Leeds couples also say they are always arguing over money, far more than those elsewhere.

The survey of 1,500 adults found 41 per cent of Brits felt guilty about spending as they should be saving.

Behavioural psychologist Donna Dawson, involved in the Checkout.com research, said: “Very British expressions such as ‘saving for a rainy day’ and ‘look after the pennies and the pounds will look after themselves’ all reinforce our need to be careful with money, and increase our anxiety about parting with it.”

 

Top tightest cities in the UK

  1. Leeds (36 per cent admit they are tight with their cash)
  2. Sheffield (33 per cent)
  3. Cambridge (33 per cent)
  4. Plymouth (30 per cent)
  5. Nottingham (27 per cent)
  6. Bristol (27 per cent)
  7. Edinburgh (27 per cent)
  8. London (26 per cent)
  9. Leicester (26 per cent)
  10. Glasgow (25 per cent)