July 17, 2019Read more
June 14, 2019
At GingerComms, we’re best known for creating and executing consumer research projects for traditional media.
As a team of ex national news journalists and seasoned PR practitioners, we know how to hit the sweet spot of what brands what to say and what the media will want to cover.
Yet consumer research is also perfect collateral for social activation, especially when used as the basis for graphics, animations and videos.
May 8, 2019
Being a journalist isn’t that fun anymore. Gone are the days of boozy lunches, huge expense accounts and an unquestioned position of authority in society. Staff numbers are shrinking and so is the amount of time each reporter has to spend on a story. We want to do a good job, the industry is full of hacks who have pride in what they produce, but it is getting tougher.
April 29, 2019
At GingerComms we land great news coverage because we don’t send out traditional PR releases – we craft news copy that is written as it will appear in the press, using layman’s terms and avoiding the – sometimes impenetrable – jargon of PR and marketing campaigns.
March 27, 2019
We all know, in PR, just how rapidly the media landscape has changed over the past few years. Factors such as time poor journalists, the rise of social media fuelling news stories, and an upsurge in citizen journalism, all mean it is harder than ever to place PR stories in the traditional media. Yet consumer research is still seen by many in the industry as a failsafe way to get cut through in national news media – no matter how busy it is.
March 7, 2019
The relationship between the journalist and the PR is a complex one, formed of both need and resentment in equal parts. There are some brilliant PRs out there. Competent, knowledgeable and quick to respond, they are the ones getting their clients in the papers every day. But there are others. And if there is something journalists love to do it is gossip, about nightmare experiences with those on “the dark side”.
February 26, 2019
Here’s the first in what might well be a series of blogs trying to answer questions we get asked about what we do and how we create brilliant newsgen content. Read on to pick up some tips, work out how to use the best stats and develop the best newsgen projects you can.