Blog

Reasons Behind An Overservicing Epidemic

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November 27, 2019

Promising the earth in pitches, the media landscape shifting, and not being able to say “no”: just some of the reasons behind an overservicing epidemic.   The nationwide study of PR agency staff across all levels and roles found that 17 percent of agencies are overservicing on EVERY single account they have, and a fifth […]

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Top Research Stories From Summer 2019

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September 17, 2019

Our consultancy arm, GingerComms, has a strong reputation for delivering kick-ass consumer newsgen projects. We work alongside consumer PR agencies and brands to deliver page-ready news copy based on our consumer research, and our full sell in projects each come with a coverage guarantee.

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Five things that mean you are a GingerComms DREAM CLIENT

August 19, 2019

By Ellie Glason    At GingerComms, the majority of our clients are PR agencies, so we’re talking everyday to people who are experts at finding exciting and compelling ways to communicate brand messages via traditional and social media. What we bring to the party is a news editor’s eye (given that we are a team […]

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SMALL WORLD – INTERNATIONAL #PR RESEARCH

September 14, 2015

It flies in the face of what many would have us believe, but the British news industry can still lead the way around Europe, both in terms of reputation and influence.

With print and online operations now running comfortably side-by-side – they also provide an effective springboard for PR campaigns aimed at wider European markets and audiences.

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5 BASIC RULES FOR EFFECTIVE CELEBRITY PRODUCT ENDORSEMENT

July 8, 2015

Whether its Arnold Schwarzenegger sharing his Hummer with a Meerkat or David Beckham throwing shapes in his undies – picking the right celebrity ambassador can undoubtedly rocket propel your product or brand.

We don’t all have the financial firepower to jet A-listers in to promote our campaigns – but high calibre stars are not always necessary to effectively promote a brand or product.

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HOW TO CREATE NATIONAL HEADLINES IN A CHANGING MEDIA LANDSCAPE

April 30, 2015

The past decade has brought some of the most rapid and major changes to the media landscape.

The emergence of new media platforms and the evolution of existing ones has meant PRs have also had to evolve – and fast.

We are swimming with the tide, constantly adapting our story-telling to a wider audience because we now have access to every demographic of society via an ever growing number of channels.

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POWER TO THE PEOPLE – THE IMPORTANCE OF HUMANISING YOUR BRAND

March 19, 2015

As PRs, we deal a lot with product based words, stats, facts and figures, stacked with information about “the brand”. Anyone in this brilliant and bizarre industry will agree, at times it’s a tough gig – relentless and with very little thanks from the media for the decent story you put their way – or from the client you landed coverage for.

The brand values are often so overpowering that it becomes easy, even with a bit of news sense, to get caught up in the product and the key messages. We are all guilty (at times) of losing sight of what makes a decent story.

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