January 16, 2017Read more
September 14, 2015
It flies in the face of what many would have us believe, but the British news industry can still lead the way around Europe, both in terms of reputation and influence.
With print and online operations now running comfortably side-by-side – they also provide an effective springboard for PR campaigns aimed at wider European markets and audiences.
July 8, 2015
Whether its Arnold Schwarzenegger sharing his Hummer with a Meerkat or David Beckham throwing shapes in his undies – picking the right celebrity ambassador can undoubtedly rocket propel your product or brand.
We don’t all have the financial firepower to jet A-listers in to promote our campaigns – but high calibre stars are not always necessary to effectively promote a brand or product.
May 22, 2015
This has been a big week for PR – not for the PR industry, but for the ethos of PR.
PR is not a single entity, it can be many things, conversation, promotion, engagement, but what lies beneath it all is reputation.
Reputations take years to build, but as the saying goes they can be destroyed in a instant.
April 30, 2015
The past decade has brought some of the most rapid and major changes to the media landscape.
The emergence of new media platforms and the evolution of existing ones has meant PRs have also had to evolve – and fast.
We are swimming with the tide, constantly adapting our story-telling to a wider audience because we now have access to every demographic of society via an ever growing number of channels.
March 19, 2015
As PRs, we deal a lot with product based words, stats, facts and figures, stacked with information about “the brand”. Anyone in this brilliant and bizarre industry will agree, at times it’s a tough gig – relentless and with very little thanks from the media for the decent story you put their way – or from the client you landed coverage for.
The brand values are often so overpowering that it becomes easy, even with a bit of news sense, to get caught up in the product and the key messages. We are all guilty (at times) of losing sight of what makes a decent story.
February 19, 2015
GingerComms is proud to announce a partnership with Bristol Rovers Football Club.
The arrangement essentially means I will be advising the club’s board of directors on PR and communication matters during what is an exciting time on and off the pitch.
The club are flying high in the Vanarama Conference, and the on-going saga surrounding the new stadium will soon come to a conclusion, hopefully with the High Court judge ruling in Rovers’ favour.