latest from the blog
HERE’S THE BIGGEST PITCHING MISTAKE THAT PRS CAN MAKE…
At GingerComms, we're often asked by clients (75 percent of whom are PR agency staff) what are our top tips for pitching to journalists. Our team includes ex national news journalists and editors, so we've got a fairly good inside knowledge of what works, and what doesn't work. But via our market research arm, Perspectus Global - we took a deeper delve, asking current national and lifestyle journalists for a no holds barred lowdown on what they HATE most about PR pitches....
Our top tips for WFH – working from home
By Evie Porter, Account Manager Here at GingerComms, we've all been working from home for nearly two weeks, following government guidelines amid the Covid 19 pandemic. We hope everyone is doing ok, keeping as healthy as possible and practising social distancing. We know how difficult it can be to set up an effective WFH routine - believe me, we've all had our ups and downs with this! But most of the Ginger team have now found a way to implement a good daily routine - to help us stay motivated...
How to keep PR teams motivated
By Harriet Scott, Founder & MD First published on PRMoment.com One of the most common challenges all business owners face is how to get the best out of their team. What we (unsurprisingly) want is productive, happy and loyal workers. But how can this be achieved? Should you use the stick, the carrot – a combination of the two? Or throw them both out and try something different? Before I set up GingerComms five years ago, I had had my share of bosses who used different methods to get the...
Our Favourite 2020 Campaigns So Far
By Evie Porter, Account Manager Here at GingerComms, we can hardly believe it's March next week. Where has the time gone? Although we're not complaining - bring on the warm weather and summer nights! To keep us going through the cold and unpredictable weather (storms Ciara and Dennis anyone?) we've rounded up our favourite research campaigns of the year so far. Enjoy - and if you'd like to learn more about what we do here at GingerComms, drop us a line...
Our Favourite Christmas Campaigns Of The Season
By Evie Porter, Account Manager It's the most wonderful time of the year - and here at GingerComms HQ, it's one of the busiest times too, as we work to create strong Christmas research campaigns for our clients. There's always plenty of fierce festive competition for research - and 2019 also threw in a general election to contend with too. Still, we've loved working on an array of Christmas campaigns for our clients, securing national coverage across the board. And we've seen...
NEVER TRUST A YES MAN… HOW SAYING “NO” TO CLIENTS CAN LEAD TO BETTER QUALITY COVERAGE, RESPECT AND REPEAT BUSINESS
By Harriet Scott, GingerComms founder and MD We’ve all been there. Your top paying client has a very specific idea of how they envisage a campaign working. But how do you deal with it when you know, deep down in your heart of hearts, that the idea just won’t work? It’s a tricky conversation to have and, in my opinion, one which is often passed off to junior or inexperienced staff, who lack the courage and expertise to fight back and offer an alternative direction. But it’s a...
Reasons Behind An Overservicing Epidemic
Promising the earth in pitches, the media landscape shifting, and not being able to say “no”: just some of the reasons behind an overservicing epidemic. The nationwide study of PR agency staff across all levels and roles found that 17 percent of agencies are overservicing on EVERY single account they have, and a fifth (19 percent) overservice on almost every one. Only 8 percent of PR agencies never overservice, according to the report. The main reasons for overservicing,...
New Report Reveals Public Relations Teams ‘Own’ Digital Activity For Brands
A new report reveals that public relations teams ‘own’ digital activity for brands, and here’s why we think this is important. We’re proud to be the PRCA’s research partner for its seventh annual Digital PR and Communications Report. As always, the report provides a hugely insightful snapshot of how the industry is performing in the digital sphere, in an easily digestible and snappy format. And - good news for the industry - the report confirms that public relations teams still have a...
Top Research Stories From Summer 2019
OUR TOP RESEARCH STORIES OF THE SUMMER Although it's often referred to in the industry as "silly season", here at GingerComms we love to work on summer-themed campaigns - and we like to keep an eye on all the sizzling summer survey stories that are doing the rounds in the media. Summer has seemingly come to a swift end now we've hit September - complete with grey skies, rain and cooler temperatures, and it’s hard to believe we were only recently complaining about the...
Five things that mean you are a GingerComms DREAM CLIENT
By Ellie Glason At GingerComms, the majority of our clients are PR agencies, so we’re talking everyday to people who are experts at finding exciting and compelling ways to communicate brand messages via traditional and social media. What we bring to the party is a news editor’s eye (given that we are a team of ex national news editors and journalists), our own research division, and fantastic contacts across national news desks. We do the newsgen really well, which is why our clients...
B2B RESEARCH: FIVE STEPS TO ENSURE IT MAKES A SPLASH
Our consultancy arm, GingerComms, has a strong reputation for delivering kick-ass consumer newsgen projects - see some examples of our recent coverage here. We work alongside consumer PR agencies and brands to deliver page-ready news copy based on our consumer research, and our full sell in projects each come with a coverage guarantee. Yet our research arm, Ginger Research Global, also undertakes quantitative B2B research for some of the UK’s biggest brands and B2B PR agencies, using our...
THINK SOCIAL: DON’T MISS A TRICK WITH CONSUMER RESEARCH
by Ellie Glason At GingerComms, we’re best known for creating and executing consumer research projects for traditional media. As a team of ex national news journalists and seasoned PR practitioners, we know how to hit the sweet spot of what brands what to say and what the media will want to cover. Yet consumer research is also perfect collateral for social activation, especially when used as the basis for graphics, animations and videos. Some of our PR agency partners use our data to great...