Frankie and bennys
Objective: Drive awareness of the restaurant chain’s innovative ‘hand your mobiles in’ initiative for families.
Develop an impactful and robust research strand to the campaign exploring the impact of their parents’ mobile use on children, providing the foundation for the initiative.
15 national news hits, 41 in total (including BBC News, Telegraph and Times)
1.23 billion online readership
4.28 million circulation
1.6 million estimated coverage views
Objective: Open up and own the conversation surrounding kids breakfasts and position Flora as a thought leader on the topic.
To undertake research into the breakfast habits of the nations children giving the brand an opportunity to own this space.
12 national news hits, 14 pieces of coverage in total
1.04 billion online readership
3.89 million circulation
858k estimated coverage views
Objective: To support the brands new afternoon tea offering designed in collaboration with celebrity chef Candice Brown.
Develop a talking point around afternoon tea that would resonate with media and give a fresh hook to a well researched topic and also utilising a former bake off winner to strengthen the campaign with pictures and quotes, bringing the research to life.
6 national news hits, 10 pieces of coverage in total
1.47 billion online readership
1.22 million estimated coverage views
Objective: To support the brand in its focus on reviving the family trip to the cinema.
To determine the nation’s favourite kids film according to adults, playing on nostalgia and relatability to land mass coverage, bolstering the brands family focus.
4 national news hits, 7 pieces of coverage in total
173 million online readership
1.72 million circulation
214k estimated coverage views