Exposure

Exposure

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irish-mirror-online-04-11-18

IRISH MIRROR ONLINE, NOVEMBER 4, 2018
COVERAGE FOR VIRGIN TV

School plays bring out the worst competitive streak in Irish parents, survey reveals

  • One in 10 parents confessed to have spent hours making their children’s costumes to ‘outdo’ the competition

School plays bring out the worst competitive streak in over 65% of Irish parents, a survey has found.

Over half of parents admitted to have felt resentful when their child missed out on a main part in the nativity play, research from Virgin TV has revealed.

One in 10 parents confessed to have spent hours making their children’s costumes to “outdo” the competition.

Almost one in 20 parents have attempted to suck up to their children’s teacher to help them land a plum role in the school play.

Two in 10 parents have splashed out for extra singing and dancing lessons for their youngsters to give them the “edge” over their classmates.

Around 13% said they’d brag on social media when their child won a coveted lead role, and a further 9% would complain to anyone who’d listen when their child missed out on a big role.

Almost 30% of the parents said they made sure to get to their child’s school early to bag a front row seat.

The research was commissioned by Virgin TV to launch its Christmas Stars competition giving primary schools across the UK the chance to have their Christmas play recorded and made available to millions of TV viewers.

As part of the prize, the winning school will get to work with TV presenter Stephen Mulhern, who will join the school’s cast as the play’s narrator. See more at http://www.virginmedia.com/Christmas.

David Bouchier, chief digital entertainment officer at Virgin Media, said: “Our research shows just how important the school Christmas play is to parents.”