Exposure

Exposure

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mirror-online-16-01-20

MIRROR ONLINE, JANUARY 16, 2020
COVERAGE BY GINGER RESEARCH

Death of full English breakfast warning as the young shun ‘heart attack on a plate’

Just one-in-five 18 to 30-year-olds say they have eaten the traditional morning fry-up, with some healthy eaters branding the 800 calorie meal a “heart attack on plate”

Health-conscious young Brits could sound the death knell for the full English breakfast as they shun classic fry-ups in favour of healthier dishes like avocado on toast.

One in five 18 to 30-year-olds have never even had one, dubbing it a “heart attack on plate”, a study found.

A feast of two bacon, two sausages, two eggs, fried bread and beans can total around 807 calories – with four in 10 saying it conjured up images of big-bellied men in vests.

Add toast, black pudding, beans and mushrooms and it can top 1,500.

According to The English Breakfast Society the dish remains a key “part of the British cultural fabric.”

But the 2,000-strong study found seven in 10 under-30s preferred smoked salmon and scrambled eggs, smashed avocado or pancakes.

Ellie Glason, of pollsters Ginger Research, said: “The results of our research suggest the full English could become a thing of the past, due to health concerns of young Britons.”