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DAILY STAR, JANUARY 16, 2020
COVERAGE BY GINGER RESEARCH

The Full English breakfast could go extinct as millennials shun fry-ups

The survey of 2,000 people found a one in five people aged 18 to 30 have never even tucked into a Full English breakfast

A new study has found that the Full English breakfast could be a thing of the past.

The research showed that the classic fry up could die in the next generation as one in five Brits under 30 have never had a proper breakfast.

The nationwide study found that 27% of the 2,000 participants aged 18 to 30 said black pudding was the most unappealing thing about a traditional fry up.

24% of people said that a fry up is “too greasy” and 42% said it “reminded them of men in vests hanging around in transport cafes.”

The processed sausages, greasy bacon and “lukewarm” beans were also factors putting young Brits off the breakfast staple.

71% of the respondents said they would rather have smoked salmon and scrambled eggs, smashed avocado on toast and oatmeal pancakes for breakfast.

Ellie Glason, Director of polling firm Ginger Research, who commissioned the study said in a statement: “The study found also that over half of young adults believe Britain is becoming more health-conscious and shunning traditional English meals like fried breakfasts, bangers and mash and pie and chips.”

Items in a full English breakfast can differ depending on where in the UK you live, but common items include bacon, eggs, sausages, baked beans, fried tomatoes, fried mushrooms, black pudding and toast.

The breakfast dates back to the 1800s where Victorians served it to display wealth and hospitality.