STAR ONLINE, AUGUST 26, 2019
COVERAGE FOR FLORA
Kids fed crisps for breakfast as more than half skip first meal of day
More than half of children skip the most important meal of the day
One in 20 children eat crisps for breakfast, a study found. More than half skip the first meal of the day entirely.
And many of those who do have something to eat in the morning munch on sugary cereals and spreads.
The 65% of youngsters who shun breakfast do so an average 60 days a year – meaning they miss out on vital nutrition for a third of the school year.
The dire state of children’s diets has left 72% of mums and dads fearing their youngsters’ studies will be hit.
And 22% worry teachers will brand them bad parents.
Some desperate couples secretly blend healthy food into sauces to try to persuade their youngsters to eat better.
And 19% tried to trick their children into eating vitamins by telling them a vegetable was something else.
Flora, which carried out the research, said giving kids a healthy breakfast was “a huge priority”.
It added: “We understand the daily struggles parents face to try and convince their little ones to enjoy a healthy meal when there are so many sugary and convenient treats available.”