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ACTS OF KINDNESS The average Brit claims they do 132 ‘good deeds’ a year including giving likes on social media posts

  • A nationwide survey has revealed that, from holding doors open for people and taking in parcels in for neighbours, we reckon we undertake on average 11 acts of kindness each month

The average Brit claims they do 132 “good deeds” every year, according to a new study.

A nationwide survey has revealed that, from holding doors open for people and taking in parcels in for neighbours – we reckon we undertake on average of 11 acts of kindness each month.

In fact, almost four in five of those who took part in the study (79 per cent) believe that Britain is just as community minded as it has ever been.

However, as well as old fashioned community spirit – the survey also revealed a list of good deeds which modern Britons deem important – including liking social media posts for friends who feel down (43 per cent), sticking up for people who are being trolled (31 per cent) and ticking the Gift Aid box when making an online purchase (40 per cent).

Also on the list of modern day good deeds were promoting small businesses by leaving positive online reviews (36 per cent), and endorsing people on LinkedIn (20 per cent).

But according to the poll, some old fashioned good deeds are also falling but the wayside, including writing and sending birthday cards (more than one in ten say they have no time for that), helping neighbours with their shopping (23 per cent) and cooking meals for those in need (33 per cent).

The top good deeds we are most likely to perform regularly include holding doors open (72 per cent), taking in deliveries for neighbours (62 per cent) and donating clothes to charity (59 per cent).

The research commissioned by GoFundMe, also revealed that people would be more likely to do more good deeds if they had the time (41 per cent), had someone to tell them how to do it (35 per cent) and had more money (32 per cent).

And while 48 per cent of people say they simply don’t have time to volunteer for a charity, one in five people say they would help more if they had an easier way to “lend a helping hand”, such as donating online.

John Coventry from GoFundMe, said: “As we’ve moved our lives increasingly online we’ve found incredible ways of showing kindness and support for others, whether it’s being there when they’re down or chipping in at times of crisis.

“At its very best the internet bring people closer together and gives them tools to help each other – whatever people need and whenever they need it and we see that every minute of every day at GoFundMe.”

Jaime Thurston, kindness expert and author of the book Kindness, The Little Thing that Matters Most, has worked with GoFundMe on their research and said: “Even a small act of kindness can make a huge difference to someone’s life.

“Both giving and receiving kindness has positive effects on the brain and on the heart.

“Technology has opened up additional avenues of kindness and I’m delighted to see GoFundMe highlight the many modern acts of kindness that exist today.”

Plymouth was the kindness capital of the UK, dealing out 14.6 good deeds a month.

Women have been much more quick to jump onto the online good deed trend, with 54 per cent of women liking social media posts to make their friends feel better, compared to only 29 per cent of men.


Good Deeds for the modern age

  • Like Instagram/Facebook/Twitter posts to make someone feel good 43%
  • Send supportive comments to friends on social media when they seem down 41%
  • Tick the gift aid box online when buying a ticket or giving to a charity 40%
  • Promote a small business by leaving a positive review online 35%
  • Give positive reviews to books/films/albums that you like 31%
  • Support an online fundraising project 27%
  • Sending money to charity instead of paper Christmas cards 21%
  • Endorse someone on LinkedIn 20%
  • Keeping people updated in community based WhatsApp groups 12%
  • Connect two people with an email introduction 10%