SUN ONLINE, MAY 23, 2019
COVERAGE FOR BLU
COLOUR CODE: Wearing black can help you ace a job interview while wearing silver will guarantee you’ll have a good night out, according to leading psychologists
- In other words, it’s time to dust off that silver sequin mini dress you reserve for NYE and crack out the all-black outfits
WHEN it comes to nailing that job interview, most of us spend days agonising over what outfit will leave the hiring manager with the best impression.
But while we’re all guilty of trying to track down the perfect blouse which screams “fun AND professional”, it now appears that wearing one particular colour could help you land the job of your dreams.
New research commissioned by vaping company Blu has found that wearing black to a job interview could help improve your chances of being offered the role.
Out of a study 2,000 Brits, 43 per cent revealed that they were offered a job after wearing black to the interview.
Meanwhile, a further 41 per cent said they either gave their best presentation or attended the meeting of their career while dressed in the colour.
Which is unsurprising considering how 24 per cent of people believe that “serious people” dress in head-to-toe black.
The new study – which investigated whether a specific colour can influence the outcome of certain situations – also found that wearing a silver outfit makes for a more enjoyable night out.
Investigating whether one colour can make or break your night on the town, researchers discovered that the majority of respondents (one in 10) had the most fun when wearing silver.
In other words, that sparkly silver mini dress that’s gathering dust in your wardrobe shouldn’t just be reserved for NYE anymore.
What’s more, stocking up on blue workout gear may just help you smash your next gym session as 15 per cent of participants said they worked harder when wearing the colour.
The study also confirmed that we’re not alone in feeling the urge to wear red on first dates (like 21 per cent of women) or suddenly wear every yellow item we own on holiday like 23 per cent of participants.
Leading UK psychologist Dr Becky Spelman, who worked with Blu on the research, said: “The research has revealed some fascinating insight into the colours we should wear to make the very best of different situations and also how we are judged by the colours we choose to wear.
“Associations with colour can also be intensely personal. We might associate a particular colour with a specific experience and the emotions associated with it—and we might not even have a conscious memory of how we formed the association, which may have happened in very early childhood.
“An awareness of the cultural and psychological factors at play when it comes to colour helps us to get to know ourselves better and also gives us a way to communicate. Through the clothing and accessories, we choose, we can use colour to communicate, without words, a range of messages and emotions.”
Blu spokesperson Peter Blackman added: “Colour is a huge part of our day-to-day life and can subliminally provoke us to judge people based solely on the colours they’re wearing.
“It’s been really interesting to see how not only how colour is associated with different emotions and judgements, but the personal experience of colour to affect a perspective for different personal and social events.
“The launch of the new coloured myblu devices to the market comes at an exciting time, where consumers can now choose a coloured device that they feel reflects their own personality.”