SUN ONLINE, AUGUST 26, 2019
COVERAGE FOR FLORA
SHOCK STATS One in 20 children eat nothing but bag of crisps before school, new survey reveals
SCHOOL kids are skipping are going to school hungry or eating foods laden in sugar for breakfast, a shock new report reveals.
A study of 2,000 primary school parents found that one in 20 children now eat nothing but a bag of crisps before they leave the house.
The survey by Flora found a staggering 65 per cent of parents admit that their child regularly skips the first meal of the day entirely.
But for those children who do eat breakfast every day, the majority (54 per cent) are consuming high sugar cereals, with a further 31 per cent opting for toast with unhealthy toppings like chocolate spread.
Almost half (51 per cent) feel concerned that a lack of food before leaving the house will affect their child’s performance and concentration levels at school.
While 22 per cent are worried they will be judged by teachers for allowing their children to go to school hungry.
HEALTHY BALANCED DIET
And it’s not just breakfast which poses a problem for parents, the study found that 74 per cent said it is a struggle to get their children to eat a healthy balanced diet at all.
Almost one in five said their child’s overall diet makes them feel like a terrible parent, with the same number confessing to having bribed their children with sweets and treats to make them finish their food.
In an effort to get their kids to eat better, some 39 per cent have tried secretly blending vegetables into sauces, while 28 per cent make the food into faces or shapes and 19 per cent have even pretended a vegetable wasn’t a vegetable.
A desperate one in ten have tried reverse psychology and told their offspring that the vegetables are treats.
63 per cent have also caught their children hiding healthy food to pretend that they have eaten it, 26 per cent have caught their kids feeding food to the dog while 22 per cent have seen their child stashing food in bags.
A Flora spokesperson said: “We know mums and dads have a million and one things to think about – and providing children with a healthy and nutritious start to the day is a huge priority.
“We understand the daily struggles parents face to try and convince their little ones to enjoy a healthy meal when there are so many sugary and convenient treats available.
“At least 60 per cent lower in saturated fat than butter, and naturally containing omega-3 and 6, a simple switch to Flora’s plant-based spread is a great way to set your family up for the day.”