Exposure

Exposure

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sun-online-28-11-18

SUN ONLINE, NOVEMBER 28, 2018
COVERAGE FOR FRANKIE & BENNY’S

SMART MOVE? Frankie and Benny’s is giving kids a free meal if families agree to BANISH mobile phones from tables

  • The campaign will run for a week, and will be implemented in all of the chain’s 250 locations

Restaurant chain Frankie and Benny’s is offering free kids meals to customers who ditch their mobile phones at the table.

The family-friendly restaurant says it wants to encourage people to focus on their food, friends and family while they eat.

Under the promotion, diners up to the age of 14 will be able to order any meal from the children’s menu free of charge.

But they will need to be accompanied by adults who buy their own meal – this could even be one adult to two children – AND everyone will need to give in their devices at the table.

The newly-found campaign will run for a week from today until December 7, and will be implemented in all of the chain’s 250 locations.

Depending on how the week-long trial run goes, the campaign may become permanent.

A spokesperson for Frankie and Benny’s said: “We looked at various ways we could encourage people to engage more at the dinner table, and we’ve found giving families the chance to part with their devices for a mere couple of hours is a great way to bring them closer and embrace family time.”

The business says the “No Phone Zone” campaign’s goal is to promote celebrating time with friends and family.

Various games and kids colouring kits will be provided by the restaurant, leaning more toward the traditional methods of entertainment for kids.

The spokesperson continued: “Our staff will be actively encouraging customers and families to take part in the initiative but of course, we can’t force them to hand over their phones.

“If the initiative is a success we’ll certainly be looking at ways to activate it on a more permanent basis.”

A nationwide study found as many as 72 percent of kids wish their parents would spend less time on their phones and more time talking to them, which triggered the decision.

Just one in 10 felt their parents preferred going on their phones than talking to them and many admitted to hiding their handsets in a bid to get attention.

Parenting expert Susan Atkins said: “We live in a busy, fast paced 24/7 digitally connected world, unless we consciously plan not to be, so I love the idea of families sitting together, eating and chatting together away from screens.

“Parents are role models in everything that they do and in everything that they say, so by managing their own screen time parents are teaching their kids by example about when and where technology use is appropriate.”

Earlier this month, Frankie & Benny’s launched an offer where customers could get UNLIMITED chicken nuggets for £6 – but only for one day.

To help out fans of the restaurant chain, we’ve rounded-up what time Frankie and Benny’s breakfast finishes, when lunch starts and what is on the breakfast menu.