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THE BOURNE SUPREMACY: Bournemouth has officially been crowned the UK’s best seaside town

Researchers used a variety of factors including hours of sunlight, average temperature, family friendliness, cost of an ice cream and number of Instagram hashtags to score Britain’s best loved costal resorts – with Bournemouth coming out top.

Family favourite Brighton came second and Torquay came third with Weymouth and Blackpool coming fourth and fifth respectively.

As well as revealing the best seaside destination in the country, the study by dayoutwiththekids.co.uk also revealed the key elements to the ideal seaside holiday, according to the nation.

Unsurprisingly, the beaches were most important to us with 85 percent of the nation saying clean, sandy beaches are the most important element for the ideal UK beach holiday.

According to the study child-friendly places to grab a bit to eat and fun activities also made the list (70 percent) as did great fish and chips (also 70 percent). A decent number of hours of sunshine (65 percent), loos near the beach (62 percent) and good parking (60 percent) were also must-haves.

The top 10 was rounded off by amusement arcades (48 percent), a pier (48 percent) rock pools (42 percent) and Mr Whippy ice cream (40 percent). The more traditional pleasures of donkey rides (21 percent), a Punch and Judy show (eight percent) and sticks of rock (15 percent) also made the list.

Two thirds of the 2000 Brits polled (66 percent) said they preferred their seaside towns to be quiet and calm rather than busy and bustling. The research found that 76 percent of Brits say that a day out at the seaside is one of the best things you can do as a family.



And there is a lot to do when you’re there, with building sandcastles topping the list of the best beach pastimes (78 percent), followed by scoffing fish and chips (75 percent) and collecting shells and stones (73 percent).

Having an ice cream on the beach (72 percent), tucking into a picnic (65 percent) and simply listening to the sound of the sea (65 percent) were also on the list.

Lisa O’Keeffe, Senior Brand & Content Manager for dayoutwiththekids.co.uk, which commissioned the study, said: “Going to the seaside is a staple part of British childhood, and as the research shows, it’s still a firm favourite for families.

“With the rise of staycations in recent years and the need to make family time really count, there’s a real demand for British towns to compete with overseas haunts.

“We may not be able to guarantee the weather, but with so many other reasons to visit, from days out and beautiful beaches, to affordable ice cream, UK seaside holidays are set to be part of a family’s summer plans for many years to come.”

Proving that our coastline is a key part of our national identity, the study found that over two thirds (69 percent) of Brits believe a trip to the seaside is part of the fabric of Britain.

Nearly two thirds (64 percent) say that the seaside reminds them of their own childhoods – no surprise as 98 percent of us went to the seaside as children. And a quarter of us (25 percent) claim seaside trips were the highlights of their whole childhood.