PR Market Research

PR Market Research

Market Research For PR Companies

Understanding your audience, what they want, and how they want to receive the information that you want to give them is vital for any PR campaign. If you’re simply throwing useless information at your audience, then all you’re going to do is drive them to your competitors and find your social follows reduce and your leads decline. No business wants that.


Effective PR market research is the best way to ensure that all of your PR efforts are going to the right place, and reaching the right people at the right time. Sound familiar? However, this isn’t as simple as you might think. You’re going to need to ensure that you are getting legitimate information back from your target demographic in order for you to make an impact, and if you continue to pester your customers, once again, they’re going to go to your competitors. This is where we come in.


Market Research London

Getting PR market research right is important. You can capture the attention of your audience, journalists and everybody else when your PR campaign is targeted correctly. There are a number of steps that you can consider when it comes to PR market research, and a lot of these are exceptionally time consuming. Here at Ginger Research, we can do the hard part for you, so you can get the most out of your PR campaigns, every time. PR market research is our expertise, and with the opportunity to provide you with quick turn-around stats as soon as you need them, you can be certain that you are getting the very best, every time.


Interestingly, many PR companies struggle when it comes to market research, and there are a number of reasons for this. The complexity of PR market research is often overlooked, but it is an integral part of any campaign. What makes a PR campaign successful? Knowing how to do it. Knowledge is power, meaning market research PR is vital, otherwise you could be targeting the completely wrong demographic.

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Carrying out PR market research can also help your business to gauge just how likely your new product, business, service or other factor may be, and whether or not there’s an interest in it. Without this kind of information, the likelihood is, your product, service, business or whatever you’re trying to promote is going to flop. Not an ideal situation. Get your market research PR right, and you’ll fly.


Insightful market research PR will directly impact your bottom line. The data allows you to benefit from precise market analysis, offering you a new gateway to your audience. Without market research PR, you are essentially heading into a campaign completely blind. Know who you want to target and how you want to target them with PR market research and quite simply, you’re going to get results.

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Market Research Done Right

Here at Ginger Research, we are the only market research PR company that is run by news editors from regional and national newspapers. We know what your audience is looking for, and we also are fortunate to be in the unique position of knowing what questions to ask, when to ask them and who to ask. This helps us to ensure that your market research PR campaign is done right. We have research experts that can provide plenty of information from a broad range of demographics, including our Ginger Parents, Ginger Kids, Ginger Women and Ginger Men. With access to over 100,000 respondents in the UK and plenty of market research PR options like video, audio, single and multiple-choice surveys, you can be sure that you will get the information that you need with our help, to allow you to make the right decisions about your campaigns.


Our expert team are made up of some of the most knowledgeable market research PR experts in the business, and there’s nothing that we don’t know. Our passion and creative flair can help you to generate all of the ideas that you need based on the PR market research that we can generate, at the tip of a hat. All of the information that we provide is easy to read, so you don’t have to sift through pages and pages of data to find the information that you’re really looking for.