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PR RESEARCH
NEWS EXPOSURE

News generation and research
for big brands and PR agencies

Research background
Research background
Ginger Research Global

Ginger Research Global

The research arm of GingerComms, we conduct national and international polling for brands and PR agencies.

We have a UK panel of 100,000 respondents , as well as access to 32 markets across six continents.

Ginger Research delivers PR research, PR polling and newsgen research for many of the UK’s biggest brands and PR agencies, across consumer, B2B, parenting, health, finance, charity and education sectors, as well as evaluation tools for PR and marketing campaigns.

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What they say about us

I’ve worked with the team for many years and their knowledge and experience within the media industry is second to none. They know what newspapers want and what works well both in print and online.

Paul Ashton
PICTURE EDITOR

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About

About

Working with the UK’s leading PR agencies and brands, we create stand out stats and data to support consumer, B2B or specialist media campaigns.We are a team of senior national journalists and news editors, as well as seasoned PR professionals.

We are experts in creating compelling content, which delivers brand messaging, while also appealing to mass media and specialist media.

From consumer research, to case studies, infographics and straight, branded news stories – our content gets cut through every time.

Our research arm, Ginger Research Global, delivers robust and compelling data for PR, marketing and social media campaigns.

Contact us to find out more.

Latest propaganda from the

Ginger Comms blog

Reasons Behind An Overservicing Epidemic

November 27, 2019

Promising the earth in pitches, the media landscape shifting, and not being able to say “no”: just some of the reasons behind an overservicing epidemic.   The nationwide study of PR agency staff across all levels and roles found that 17 percent of agencies are overservicing on EVERY single account they have, and a fifth […]

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New Report Reveals Public Relations Teams ‘Own’ Digital Activity For Brands

November 18, 2019

A new report reveals that public relations teams ‘own’ digital activity for brands, and here’s why we think this is important.   We’re proud to be the PRCA’s research partner for its seventh annual Digital PR and Communications Report. As always, the report provides a hugely insightful snapshot of how the industry is performing in […]

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Top Research Stories From Summer 2019

September 17, 2019

Our consultancy arm, GingerComms, has a strong reputation for delivering kick-ass consumer newsgen projects. We work alongside consumer PR agencies and brands to deliver page-ready news copy based on our consumer research, and our full sell in projects each come with a coverage guarantee.

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