GingerComms: Coverage Guaranteed

A specialist news generation agency, creating content that gets media cut through every time.

Our stats and stories drive brand fame across all platforms and across the world.

From consumer research and data visualisations, to case studies and custom-written releases, our projects deliver national news exposure for the country’s largest brands and PR agencies.



We’ve secured quality online and print coverage for some of the biggest household names, as well as helping smaller brands become famous. We can be with you from the start to the end of your project:


  • Ideation
  • Question writing
  • Data analysis
  • Release writing
  • Media distribution
  • Media assets


Our research division – insights agency Perspectus Global – has a UK panel of 100,000, and access to others in 99 countries.

Perspectus Global provides question writing and consultation for quantitative and qualitative surveys, fieldwork, data analysis, desk research, report writing, auditing and white paper creation.

Its extensive panels means it can target hard-to-reach audiences as well as swift turnaround general projects.

latest from the blog



Yes, FREE! Some potential clients are surprised to find that we offer an ‘on the house’ idea generation service for PR research - at no cost at all. But there are reasons why:1. WE’RE GOOD AT IT We have spent years creating research based stories for national news press. It’s what we do - day in, day out. If you share your brief with us - whether it’s for a live project, or a pitch, we’re very happy to give you the benefit of our expertise. We also work with the media every day, and can give...

How To Pitch To Journalists – According To Journalists!

How To Pitch To Journalists – According To Journalists!

Our sister firm Perspectus Global recently carried out some research for us - a national survey of journalists digging into their relationships with PR and PR professionals. And one surprising fact coming from the research was that only 38 percent of press releases sent to journalists by PRs ever get used. The main reasons for releases being rejected are that there is no news hook (83 percent), they are not appropriate for the journalist’s publication (74 percent), and they seem like adverts...