Coverage Connoisseurs

A specialist news generation agency, creating content that gets media cut through every time.

Our stats and stories drive brand fame across all platforms and across the world.

From consumer research and data visualisations, to case studies and custom-written releases, our projects deliver national news exposure for the country’s largest brands and PR agencies.



We’ve secured quality online and print coverage for some of the biggest household names, as well as helping smaller brands become famous. We can be with you from the start to the end of your project:


  • Ideation
  • Question writing
  • Data analysis
  • Release writing
  • Media distribution
  • Media assets


Our research division – insights agency Perspectus Global – has a UK panel of 100,000, and access to others in 99 countries.

Perspectus Global provides question writing and consultation for quantitative and qualitative surveys, fieldwork, data analysis, desk research, report writing, auditing and white paper creation.

Its extensive panels means it can target hard-to-reach audiences as well as swift turnaround general projects.

latest from the blog

What is news generation?

What is news generation?

We live in a world where news media moves extremely fast, and people have a huge variety of platforms and sources to get their news. They’re also savvy about authenticity and selective about what stories to read. And so getting cut through with traditional PR channels is increasingly difficult, as the content has to be engaging and ‘fresh’ in order to be considered newsworthy by outlets and readers. This is why brands turn to news generation. It’s about creating a compelling and newsworthy...

Anatomy of a research story – how we generated mass media coverage for our story about the most annoying words of all time

Anatomy of a research story – how we generated mass media coverage for our story about the most annoying words of all time

Want to know how to create a research based news story that will produce reams of national news and lifestyle coverage? This is what we do day in, day out at GingerComms. It’s our bread and butter, and we work with some of the biggest household name brands and leading PR agencies to turn campaigns into coverage. We also frequently work with our research division, Perspectus Global, to help drive awareness of its services. And recently we developed and sold in a consumer research based story,...