latest from the blog
3 Game-Changing PR Research Tips to Elevate Your Campaigns
In the fast-paced world of public relations, getting your campaigns noticed amidst the noise can be a daunting challenge. However, with the power of consumer research at your fingertips, you can significantly amplify your PR strategy and secure that coveted earned media. At GingerComms, we've spent nearly a decade honing this craft, working alongside top PR agencies and renowned brands to achieve national media coverage. In this article, we will reveal three game-changing PR research tips that...
HOW TO USE SURVEYS FOR REACTIVE PR – OR WHY WE LOVE TO NEWSJACK
One of the best things about quantitative research and our offering in particular is that it’s fast. That means that you can get survey results extremely quickly and hook them onto news stories which extend the life of that story and attach your brand to it bringing you excellent media hits. This is of course, “newsjacking”. To use an example, which is in the air again, when England ran into Italy at the finals of the last European Championships three years ago, we ran a survey to see...
OUR FAVOURITE DATA LED CAMPAIGNS – SPRING 2024
As you might expect, we're crazy about research here at GingerComms, especially when it reveals something new or unexpected. We’re always scanning the papers and our favourite websites for the latest findings, and wanted to share which campaigns we’ve been particularly impressed with recently. From the best gardening trends to watch, why you DON'T need to walk 10k steps a day and why NASA is getting inspired by stars to perfect their cocktail making skills, here are our favourite research-led...
WHY JELLY BABIES WAS A HIT
You can’t have missed it! Jelly Babies were everywhere. Our sister company Perspectus Global hit headlines and made the ITN news with a story about how Jelly Babies had been voted the nation’s favourite sweet. The coverage (around 14 national news pieces and many more feature and column bits as well as being discussed on TV and radio) was excellent and most of it included our messaging in the quotes. Perspectus were pleased. Here we wanted to look at why this story was such a hit with news...
What is news generation?
We live in a world where news media moves extremely fast, and people have a huge variety of platforms and sources to get their news. They’re also savvy about authenticity and selective about what stories to read. And so getting cut through with traditional PR channels is increasingly difficult, as the content has to be engaging and ‘fresh’ in order to be considered newsworthy by outlets and readers. This is why brands turn to news generation. It’s about creating a compelling and newsworthy...
Anatomy of a research story – how we generated mass media coverage for our story about the most annoying words of all time
Want to know how to create a research based news story that will produce reams of national news and lifestyle coverage? This is what we do day in, day out at GingerComms. It’s our bread and butter, and we work with some of the biggest household name brands and leading PR agencies to turn campaigns into coverage. We also frequently work with our research division, Perspectus Global, to help drive awareness of its services. And recently we developed and sold in a consumer research based story,...
WHY NEWSGEN SHOULD BE PART OF YOUR MARKETING AND COMMS PLANS IN 2024
We know the start of a new year is exciting, but it can also be overwhelming, especially when it comes to finalising marketing and comms plans for your clients. It's important to keep things fresh but this can create pressure - how do you keep the results coming in for clients, while also creating something new? While newsgen is a tried and tested formula, it also helps to breathe fresh air into your marketing plans for the year ahead and is proven to build success for your client. But why...
Our Survey Said…
It's the GingerComms Christmas quiz! Join in for a bit of fun and a walk back through some of our favourite surveys from the last 12 months. We've taken the stats from five surveys we have run this year - and you have to guess what the top answer was for each one! Good Luck!
The Power of PR Surveys
Ever wondered what goes into creating a public relations survey, and why they're so worthwhile? Read on to find out more from the team at GingerComms. What is a public relations survey? It's pretty simple - a public relations survey means creating a story for the media which is backed up by statistics. But the best PR research takes time to craft and get right as it needs to feel relevant and interesting enough to land, which we'll go into more detail later. Why create a PR survey? We know...
THREE GOLDEN RULES FOR LANDING COVERAGE WITH CONSUMER RESEARCH
At GingerComms, our passion is landing national news media coverage with consumer research. We’ve been doing this for leading PR agencies and household name brands for the past nine years, and so know a thing or two about how to make it work. So here are our top three tips on getting the balance right, and creating content that news desks will love and which convey your brand’s key messages:1. Avoid the obvious If your research confirms something that is already well-known, and/or merely adds...
What is a Newswire in the UK and How Can It Help PR People?
In the modern world, public relations professionals are constantly looking for ways to get their message out to the masses. One tool that has become increasingly popular in recent years is the newswire. But what exactly is a newswire, and how can it benefit PR professionals in the UK?A newswire is a news distribution service that allows PRs to distribute their press releases and other news stories to a wide range of media outlets, including newspapers, magazines, TV stations, and websites. The...
How do you sell in PR stories when there is so much real news?
It's a problem that PRs have been facing for several years, with a non-stop heavy (and gloom-laden) news agenda to battle with. Here are our top three tips on helping you get cut through:1. LIGHT BRIGHT STORIES: The media is craving light and bright stories from PRs, to counterbalance all the doom and gloom. Think heartwarming, relatable stories that celebrate and comfort, rather than trying to newsjack a hard news story (unless your brand is already saying something in that space.) The media...