Blog

New Report Reveals Public Relations Teams ‘Own’ Digital Activity For Brands

November 18, 2019

A new report reveals that public relations teams ‘own’ digital activity for brands, and here’s why we think this is important.   We’re proud to be the PRCA’s research partner for its seventh annual Digital PR and Communications Report. As always, the report provides a hugely insightful snapshot of how the industry is performing in […]

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Top Research Stories From Summer 2019

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September 17, 2019

Our consultancy arm, GingerComms, has a strong reputation for delivering kick-ass consumer newsgen projects. We work alongside consumer PR agencies and brands to deliver page-ready news copy based on our consumer research, and our full sell in projects each come with a coverage guarantee.

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Five things that mean you are a GingerComms DREAM CLIENT

August 19, 2019

By Ellie Glason    At GingerComms, the majority of our clients are PR agencies, so we’re talking everyday to people who are experts at finding exciting and compelling ways to communicate brand messages via traditional and social media. What we bring to the party is a news editor’s eye (given that we are a team […]

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B2B RESEARCH: FIVE STEPS TO ENSURE IT MAKES A SPLASH

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July 17, 2019

Our consultancy arm, GingerComms, has a strong reputation for delivering kick-ass consumer newsgen projects. We work alongside consumer PR agencies and brands to deliver page-ready news copy based on our consumer research, and our full sell in projects each come with a coverage guarantee.

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THINK SOCIAL: DON’T MISS A TRICK WITH CONSUMER RESEARCH

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June 14, 2019

At GingerComms, we’re best known for creating and executing consumer research projects for traditional media.

As a team of ex national news journalists and seasoned PR practitioners, we know how to hit the sweet spot of what brands what to say and what the media will want to cover.

Yet consumer research is also perfect collateral for social activation, especially when used as the basis for graphics, animations and videos.

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WHY WE WHITE LABEL

June 3, 2019

Our role at Ginger Comms is to help PR agencies garner kickass newsgen results for their clients – it’s as simple as that.

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HERE ARE THREE SURPRISING WAYS YOU CAN MAKE JOURNALISTS’ LIVES EASIER IF YOU’RE A PR

May 8, 2019

Being a journalist isn’t that fun anymore. Gone are the days of boozy lunches, huge expense accounts and an unquestioned position of authority in society. Staff numbers are shrinking and so is the amount of time each reporter has to spend on a story. We want to do a good job, the industry is full of hacks who have pride in what they produce, but it is getting tougher.

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PR Speak Translator: decoding PR jargon for the media

April 29, 2019

At GingerComms we land great news coverage because we don’t send out traditional PR releases – we craft news copy that is written as it will appear in the press, using layman’s terms and avoiding the – sometimes impenetrable – jargon of PR and marketing campaigns.

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