Our Favourite Summer Campaigns 2022

Summer has finally arrived in the UK, and with it some absolutely brutal heatwaves. Thankfully we managed to get through them thanks to electric fans - possibly the most amazing invention ever - and keeping cool in the shade and with lots of cold drinks, whether that...

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Our Favourite Summer Campaigns 2022

Our Favourite Summer Campaigns 2022

Summer has finally arrived in the UK, and with it some absolutely brutal heatwaves. Thankfully we managed to get through them thanks to electric fans - possibly the most amazing invention ever - and keeping cool in the shade and with lots of cold drinks, whether that was water or a stronger tipple like a margherita poolside. We always enjoy seeing all the seasonal campaigns in our industry, and so have put together a selection of our favourites for this summer so far. We hope you enjoy - let...

Questions we get asked A LOT by our clients about what the heck we’re doing – plus our replies!

Questions we get asked A LOT by our clients about what the heck we’re doing – plus our replies!

At GingerComms, our clients are a mixture of PR agencies and inhouse PR and marketing teams. So the people we work with are all experts in media relations. But there are some key differences in terms of what we do in providing a specialised service targeting national news media, and other aspects of PR activity. In fact, sometimes what we do is the opposite of what you'd do if you were wanting to land feature coverage, get your brand on the product pages of an outlet.,or promote an event. As...

Is This The Death Of The Lunch Break?

Is This The Death Of The Lunch Break?

A recent Perspectus Global study, commissioned by Branston Pickle and sold in by the team at GingerComms, would certainly support this, indicating that on average, working Brits are only getting 29 minutes break during the day, nowhere near the full sixty minutes recommended. But surely with more of us working from home, we're taking bigger lunch breaks? Think again, as the research found that a quarter of us have had shorter lunch times since the pandemic began. And demanding bosses and...

PRESS RELEASE: FIVE TIPS ON HOW TO GET YOURS NOTICED

PRESS RELEASE: FIVE TIPS ON HOW TO GET YOURS NOTICED

Getting your press release noticed can make or break your campaign. Here at GingerComms we have a long, proud history of generating coverage for brands so we want to share what we know works and what we know definitely doesn't...   A large part of this is because we are storytellers and we know what makes for a gripping yarn. See here for a recent story for our in house research agency Perspectus Global to see:...

Why newsgen should be part of your new business PR pitch

Why newsgen should be part of your new business PR pitch

The start of a new year is traditionally manic for PR agencies - there are press leads to pick up on from Christmas, and putting together comms overviews for the year ahead. And on top of this, there is the pressure to go after new business to start the year with momentum. We've all been there before, sat in front of a blank screen, under pressure to put together a pitch quickly - often just days or even hours before the meeting begins. And while there are so many avenues to explore with a PR...

Our top campaigns of 2021

Our top campaigns of 2021

2021. Where did the last year go? It was a dominating news agenda with ongoing discussions around the pandemic, lockdowns, petrol shortages, lorry drivers... yet there will still plenty of PR stories making a splash and securing fantastic results. As is our custom, we wanted to share some of our favourite PR campaigns of 2021 - ones that made an impact despite the limited space in the papers, and gave us some fresh inspiration to take into next year's brainstorms. And from the whole of the...

LOOK AT THESE PICTURES OF CUTE DOGS! 

LOOK AT THESE PICTURES OF CUTE DOGS! 

  Look! See, isn’t Finlay adorable?    We were going to explain why research bolstered with pictures of pets can help you land stories in national newspapers and online. But really, when you look at Saphie, you can tell why can’t you?      Dogs and other pets are cute. People looking at puppies feel better than people who aren’t looking at puppies according to a study in Psychology Today which shows that well being was increased more by looking at pictures of dogs, than...

Why do consumer research in PR?

Why do consumer research in PR?

The world of PR is huge and there are so many tools you can use to get content for your clients out there. From getting your product to be reviewed by journalists and influencers, creating an experiential event that targets consumers, working with a celebratory ambassador to secure media interviews, to floating something huge down the Thames .. the list goes on.    But why is consumer research such an important component of so many PR campaigns?   Here at GingerComms HQ, we've come...

Our favourite campaigns of the summer

Our favourite campaigns of the summer

  Summer holidays. Remember those trips, when you could go abroad and enjoy holidays as you pleased?     It's been a tough 18 months but things are looking up, especially when it came to enjoying those all important breaks this summer. Whether you managed to get abroad or enjoyed a trip at home in the UK, summer 2021 seemed to feel more hopeful and a whole lot happier. To celebrate the end of this year's holiday season, we've put together our favourite campaigns from this...

WHY WE LIKE NOSTALGIA – AND HOW TO USE IT TO GET MEDIA CUT THROUGH

WHY WE LIKE NOSTALGIA – AND HOW TO USE IT TO GET MEDIA CUT THROUGH

  As the old saying goes: nostalgia isn’t what it used to be. In fact, the term was coined in the 1600s, when according to Scientific America, a Swiss doctor Johannes Hofer decided that yearning for the past was actually a brain illness. Far from being an illness, we now know that recollecting fond moments from the past stimulates multiple parts of the brain, rational and emotional. And most psychotherapists agree that looking back at a simple past can support us when we are living in...

PICTURE PERFECT: SHOULD PRS INCLUDE PHOTOGRAPHY IN THEIR NEWS DESK SELL INS?

PICTURE PERFECT: SHOULD PRS INCLUDE PHOTOGRAPHY IN THEIR NEWS DESK SELL INS?

A picture paints a thousand words - and the right photographs can amplify a brand’s coverage hugely.  But when should you use photography, and what should you send? Read our five step guide to find out more:     Does your story lend itself to images?   We find that fun list-based research stories, especially around food and travel, can be boosted with a selection of relevant and engaging Instagram images, which work really well for online media. Using Insta snaps can really...

LIGHT, BRIGHT AND PAGE READY CONTENT: JUST SOME OF THE THINGS JOURNALISTS WANT FROM PRS, ACCORDING TO OUR NEW STUDY.

LIGHT, BRIGHT AND PAGE READY CONTENT: JUST SOME OF THE THINGS JOURNALISTS WANT FROM PRS, ACCORDING TO OUR NEW STUDY.

We work with the media every day, selling in news stories based on our consumer research, and once the pandemic started noticed a big shift in what journalists wanted content-wise. Some stories (hard-hitting, negative ones) became much harder to land - while bright, fun and upbeat research made much more of a splash. We also noticed that many of our media contacts seemed to be under more pressure than ever before - understandably given the job cuts since March 2020. We wanted to take a deeper...