What is news generation?

We live in a world where news media moves extremely fast, and people have a huge variety of platforms and sources to get their news. They’re also savvy about authenticity and selective about what stories to read. And so getting cut through with traditional PR channels...

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What is news generation?

What is news generation?

We live in a world where news media moves extremely fast, and people have a huge variety of platforms and sources to get their news. They’re also savvy about authenticity and selective about what stories to read. And so getting cut through with traditional PR channels is increasingly difficult, as the content has to be engaging and ‘fresh’ in order to be considered newsworthy by outlets and readers. This is why brands turn to news generation. It’s about creating a compelling and newsworthy...

Anatomy of a research story – how we generated mass media coverage for our story about the most annoying words of all time

Anatomy of a research story – how we generated mass media coverage for our story about the most annoying words of all time

Want to know how to create a research based news story that will produce reams of national news and lifestyle coverage? This is what we do day in, day out at GingerComms. It’s our bread and butter, and we work with some of the biggest household name brands and leading PR agencies to turn campaigns into coverage. We also frequently work with our research division, Perspectus Global, to help drive awareness of its services. And recently we developed and sold in a consumer research based story,...

WHY NEWSGEN SHOULD BE PART OF YOUR MARKETING AND COMMS PLANS IN 2024

WHY NEWSGEN SHOULD BE PART OF YOUR MARKETING AND COMMS PLANS IN 2024

We know the start of a new year is exciting, but it can also be overwhelming, especially when it comes to finalising marketing and comms plans for your clients. It's important to keep things fresh but this can create pressure - how do you keep the results coming in for clients, while also creating something new? While newsgen is a tried and tested formula, it also helps to breathe fresh air into your marketing plans for the year ahead and is proven to build success for your client. But why...

Our Survey Said…

Our Survey Said…

It's the GingerComms Christmas quiz! Join in for a bit of fun and a walk back through some of our favourite surveys from the last 12 months. We've taken the stats from five surveys we have run this year - and you have to guess what the top answer was for each one! Good Luck! 

The Power of PR Surveys

The Power of PR Surveys

Ever wondered what goes into creating a public relations survey, and why they're so worthwhile? Read on to find out more from the team at GingerComms. What is a public relations survey?  It's pretty simple - a public relations survey means creating a story for the media which is backed up by statistics. But the best PR research takes time to craft and get right as it needs to feel relevant and interesting enough to land, which we'll go into more detail later.  Why create a PR survey?  We know...

THREE GOLDEN RULES FOR LANDING COVERAGE WITH CONSUMER RESEARCH

THREE GOLDEN RULES FOR LANDING COVERAGE WITH CONSUMER RESEARCH

At GingerComms, our passion is landing national news media coverage with consumer research. We’ve been doing this for leading PR agencies and household name brands for the past nine years, and so know a thing or two about how to make it work. So here are our top three tips on getting the balance right, and creating content that news desks will love and which convey your brand’s key messages:1. Avoid the obvious If your research confirms something that is already well-known, and/or merely adds...

What is a Newswire in the UK and How Can It Help PR People?

What is a Newswire in the UK and How Can It Help PR People?

In the modern world, public relations professionals are constantly looking for ways to get their message out to the masses. One tool that has become increasingly popular in recent years is the newswire. But what exactly is a newswire, and how can it benefit PR professionals in the UK?A newswire is a news distribution service that allows PRs to distribute their press releases and other news stories to a wide range of media outlets, including newspapers, magazines, TV stations, and websites. The...

How do you sell in PR stories when there is so much real news?

How do you sell in PR stories when there is so much real news?

It's a problem that PRs have been facing for several years, with a non-stop heavy (and gloom-laden) news agenda to battle with. Here are our top three tips on helping you get cut through:1. LIGHT BRIGHT STORIES: The media is craving light and bright stories from PRs, to counterbalance all the doom and gloom. Think heartwarming, relatable stories that celebrate and comfort, rather than trying to newsjack a hard news story (unless your brand is already saying something in that space.) The media...

WHY WE BRAINSTORM FOR FREE

WHY WE BRAINSTORM FOR FREE

Yes, FREE! Some potential clients are surprised to find that we offer an ‘on the house’ idea generation service for PR research - at no cost at all. But there are reasons why:1. WE’RE GOOD AT IT We have spent years creating research based stories for national news press. It’s what we do - day in, day out. If you share your brief with us - whether it’s for a live project, or a pitch, we’re very happy to give you the benefit of our expertise. We also work with the media every day, and can give...

How To Pitch To Journalists – According To Journalists!

How To Pitch To Journalists – According To Journalists!

Our sister firm Perspectus Global recently carried out some research for us - a national survey of journalists digging into their relationships with PR and PR professionals. And one surprising fact coming from the research was that only 38 percent of press releases sent to journalists by PRs ever get used. The main reasons for releases being rejected are that there is no news hook (83 percent), they are not appropriate for the journalist’s publication (74 percent), and they seem like adverts...

FIVE TIPS TO SELL YOUR STORY INTO NEWS DESKS: AND WHY THE EARLY BIRD CATCHES THE WORM

FIVE TIPS TO SELL YOUR STORY INTO NEWS DESKS: AND WHY THE EARLY BIRD CATCHES THE WORM

Sending content to news desks is hugely different to selling in to other types of media, and here are our top five tips to help maximise your success:1) The early bird catches the worm. For print news outlets, sell in around 8.30am, before the news conference at 9.30ish. This gives editors the chance to digest your release, and if they like it, take it into conference. Don’t go later - and don’t go much earlier, or your release might get overlooked. NB online news desks have different...

Sell in or sell out? Why timing is crucial when it comes to selling in your release 

  In the late 1950s, when asked what would blow his time as Prime Minister of Great Britain off course, Harold Macmillan replied: “events, dear boy, events”.    So, you have your research results back, you’ve drafted a compelling release that will kick off your campaign, and everything is ready to rock. The sell in date is engraved in the calendar - and then something happens. A newsworthy event takes place.    Whether it’s an important death, a politician resigning or even an...