Our Work
We can be with you from the start to the end of your project.
Ideation
We brainstorm for free, providing bespoke ideas that will get your brand or campaign featured in national news media.
Question writing
After ensuring your story can make headlines, we can write the questions for your project.
Data analysis
Easy-to-read tables and slides, which we can summarise, extract the key points from, and deliver executive summaries.
Release writing
We write editorial news copy that is print ready and gets cut through with busy news desks and lifestyle consumer media.
Media distribution
We sell in your news story on our wire, and by going directly to news desks and our trusted media contacts.
Media assets
We deliver national news quality photoshoots, radio days, data visualisations and dynamic infographics.
CASE STUDIES
We’ve secured quality online and print coverage for some of the biggest household names, as well as helping smaller brands become famous.
Here’s a selection of our recent projects:
OBJECTIVE:
To promote USwitch’s new Green Accreditation Scheme.
THE PROJECT:
With this campaign we really needed to cut through the noise and make the topic of sustainability attractive to news desks. We centered our strategy around how many Brits are living “The Good Life” with a nod to the hit 70s TV show. We ran a survey and discovered Brits are indeed a nation of Tom and Barbaras, with 40 percent striving to become more self-sufficient.
To provide visual assets for the research story we sourced celebrity Denise Van Outen and had her and partner Eddie recreate scenes from the sitcom.
This project landed 18 pieces of national coverage including The Daily Mirror, The Mail online and Hello Magazine.
OBJECTIVE:
To keep British Lion Eggs as a voice of authority in the egg industry, and push the credentials of British sourced eggs.
THE PROJECT:
As British Lion Eggs were looking for an authoritative piece of coverage, we worked with a statistician from Nottingham University who used our consumer research to develop a scientific formula for the perfect boiled eggs and soldiers. This produced a fun story with a lot of talkability, which allowed the brand to own eggs in the UK.
This project landed 8 pieces of coverage including Mail online, Sun online and The Daily Express.
OBJECTIVE:
To publicise the brand’s range of cutlery designed for children’s hands, and help make it a thought leader in child development.
THE PROJECT:
We ran a consumer poll of parents with young children focusing on mealtimes, which revealed that a staggering 54 percent don’t use cutlery when they eat. We then sourced a speech and language therapist to expert comment on the findings, bolstering the story and giving it further credibility.
This project landed 11 pieces of coverage including BBC online, The Sun, Mail Online and Metro Online.
OBJECTIVE:
We were briefed by the National Lottery to promote the upcoming 114M Euromillions jackpot and to encourage younger Brits to take part.
THE PROJECT:
As a result our news team developed a concept of polling younger Brits (18-29) to see what they’d actually do if they won the lottery money … with some surprising results.
With the stat that younger Brits would plan to give away at least 20% of their winnings, 25% would donate to charity and 7% would would invest in ways to fight climate change both national and regional media ran the story in the build up to the draw.
In total the campaign achieved 122 pieces of coverage. Highlights include: Independent online, Mail online, Evening Standard, The Daily Star and The Daily Mirror.
OBJECTIVE:
We were briefed by holiday company TUI to develop a light-hearted research story to tie in with the announcement that the 100ml hang luggage rule is going to be relaxed next summer.
THE PROJECT:
Our news team developed a list-based story concept around the classic British traits we display at the airport, such as: arriving too early ‘just to be on the safe side’, having a full english breakfast with a pint, and saying ‘ohh feel that heat’ as soon as you step off the plane.
National and regional media lapped up the story with full regional syndication across the REACH network resulting in 56 pieces of coverage in total.
National online hits included: Mail Online, Sun online, Metro online, Mirror online, MSN and print pieces in The Daily Star, The Sun and The Daily Mirror.
OBJECTIVE:
To present Sushi Daily’s quality freshly made sushi offerings as a desirable and everyday lunch option to a wide audience.
THE PROJECT:
We decided to delve into the lunch eating habits of the nation and produce a ‘Lunch Report’ that would get media cut through and drive conversations. The survey also explored how many people currently eat sushi for lunch.
The campaign resulted in 15 pieces of coverage, including the Sun on Sunday, the Sun, the Mirror and Metro.
“Gingercomms are a brilliant partner – they are absolute experts at news generation and work flat out each time to help deliver brilliant results. In the fast-paced world of PR it is invaluable knowing there is James and the team to pick up the phone to, who can assist with all sorts of asks – whether simply being used as a sounding board through to helping build out national campaigns. Most importantly they are fun to work with – using a combination of immense expertise, good humour and hard-work to help deliver cracking results time and again”
Max Fairhurst, Senior Account Manager, Red Brick Road
“I love working with Ginger Comms. The whole team are so knowledgeable and experienced when it comes to story creation and understanding what angle will really resonate with the media. I’ve been working with the team at Ginger Comms now for just over year and every single project I’ve worked with them on has been such a huge success, leaving our clients extremely happy.”
Fi Todd, Senior Account Manager, Publicasity
“I’ve worked with the team for many years and their knowledge and experience within the media industry is second to none. They know what newspapers want and what works well both in print and online.”
Paul Ashton, Picture Editor, Mail Online
“The GingerComms team has excellent contacts in the business and are well-respected editorial operators.”
Victoria Newton, Editor, The Sun
“GingerComms are an absolute pleasure to work with – and have helped deliver digital dynamite on a regular basis. Their brilliant ideas and excellent grasp of what works on the web have driven record numbers.”
Ben Rankin, Editorial Director, Mirror Online
“Very few know the media industry like the GingerComms team. Not only that, they are both liked and respected in equal measure. They are professional, knowledgeable and the very best people to have on your side.”
Katie Hind, Showbiz Editor, The Mail on Sunday
“It’s always a pleasure working with GingerComms from start to finish. They provide creative and thoughtful ideas that deliver strong results and are in line with the objectives we’re looking to achieve with our clients. You can always expect clear and regular communication with the team, keeping us in the loop every step of the way as well as giving valuable consultancy when needed.”
Jemma Wythe, Account Director, Storm
“The GingerComms team are bona fide legends. They possess not just media nous, but a deep understanding of how data can enable storytelling too. Together these are immensely powerful tools and they have produced great results for our business over a number of years.”
Paul McEntee, Founder and CEO, Here Be Dragons
“We’ve worked with the Ginger team several times and have always found them to be highly professional, full of creative ideas and absolutely focussed on results. We’d have no hesitation in recommending them.”
Flo Powell, Joint MD, Midnight
“GingerComms is our go-to agency for data-driven insights. Audience Insights are crucial to every good PR campaign and the team are experts in sourcing these. Their knowledge of the media and what makes a good story, coupled with how they use data to tell a story, is second to none.”
Richard Thiardt, Senior Account Director, Stir
“GingerComms offers a research service which is highly efficient and comprehensive. I find the team are genuinely committed to delivering the best possible outcomes and will provide guidance at every step to ensure your business objectives are successfully met.”
Marie Sterry, Association Partner, Camarco
“The GingerComms team is always fast and responsive to our PR briefs; we value their creative ideas as well as their insights on a good angle and success rates. A great team to work with.”
Georgie Upton, MD Wild Card
“Working with the ideas factory also known as Ginger Comms is a pleasure. They know the media so well and their plans always get results. From initial free brainstorm thorough to question generation and selling in, they’re a hard-working and professional operation.”