Our Work

We can be with you from the start to the end of your project.


We brainstorm for free, providing bespoke ideas that will get your brand or campaign featured in national news media. 

Question writing

After ensuring your story can make headlines, we can write the questions for your project.

Data analysis

Easy-to-read tables and slides, which we can summarise, extract the key points from, and deliver executive summaries.

Release writing

We write editorial news copy that is print ready and gets cut through with busy news desks and lifestyle consumer media.

Media distribution

We sell in your news story on our wire, and by going directly to news desks and our trusted media contacts.

Media assets

We deliver national news quality photoshoots, radio days, data visualisations and dynamic infographics.


We’ve secured quality online and print coverage for some of the biggest household names, as well as helping smaller brands become famous.

Here’s a selection of our recent projects:


To promote USwitch’s new Green Accreditation Scheme.


With this campaign we really needed to cut through the noise and make the topic of sustainability attractive to news desks. We centered our strategy around how many Brits are living “The Good Life” with a nod to the hit 70s TV show. We ran a survey and discovered Brits are indeed a nation of Tom and Barbaras, with 40 percent striving to become more self-sufficient.

To provide visual assets for the research story we sourced celebrity Denise Van Outen and had her and partner Eddie recreate scenes from the sitcom.

This project landed 18 pieces of national coverage including The Daily Mirror, The Mail online and Hello Magazine.


To publicise the brand’s range of cutlery designed for children’s hands, and help make it a thought leader in child development.


We ran a consumer poll of parents with young children focusing on mealtimes, which revealed that a staggering 54 percent don’t use cutlery when they eat. We then sourced a speech and language therapist to expert comment on the findings, bolstering the story and giving it further credibility.

This project landed 11 pieces of coverage including BBC online, The Sun, Mail Online and Metro Online.


We were briefed by the National Lottery to promote the upcoming 114M Euromillions jackpot and to encourage younger Brits to take part.


As a result our news team developed a concept of polling younger Brits (18-29) to see what they’d actually do if they won the lottery money … with some surprising results.

With the stat that younger Brits would plan to give away at least 20% of their winnings, 25% would donate to charity and 7% would would invest in ways to fight climate change both national and regional media ran the story in the build up to the draw.

In total the campaign achieved 122 pieces of coverage. Highlights include: Independent online, Mail online, Evening Standard, The Daily Star and The Daily Mirror.


We were briefed by holiday company TUI to develop a light-hearted research story to tie in with the announcement that the 100ml hang luggage rule is going to be relaxed next summer.


Our news team developed a list-based story concept around the classic British traits we display at the airport, such as: arriving too early ‘just to be on the safe side’, having a full english breakfast with a pint, and saying ‘ohh feel that heat’ as soon as you step off the plane.

National and regional media lapped up the story with full regional syndication across the REACH network resulting in 56 pieces of coverage in total.

National online hits included: Mail Online, Sun online, Metro online, Mirror online, MSN and print pieces in The Daily Star, The Sun and The Daily Mirror.


To present Sushi Daily’s quality freshly made sushi offerings as a desirable and everyday lunch option to a wide audience.


We decided to delve into the lunch eating habits of the nation and produce a ‘Lunch Report’ that would get media cut through and drive conversations. The survey also explored how many people currently eat sushi for lunch.

The campaign resulted in 15 pieces of coverage, including the Sun on Sunday, the Sun, the Mirror and Metro.