latest from the blog

By Doug Shields This has been a big week for PR – not for the PR industry, but for the ethos of PR. PR is not a single entity, it can be many things, conversation, promotion, engagement, but what lies beneath it all is reputation. Reputations take years to build, but as the saying goes they can be destroyed in a instant. I have read with interest three particular stories this week, which to any outsiders looking in, paint a pretty clear image of how important PR is, and why it should be...

By Harriet Scott The past decade has brought some of the most rapid and major changes to the media landscape. The emergence of new media platforms and the evolution of existing ones has meant PRs have also had to evolve – and fast. We are swimming with the tide, constantly adapting our story-telling to a wider audience because we now have access to every demographic of society via an ever growing number of channels. With this comes increasing client pressure and expectation - to deliver...

By Harriet Scott As PRs, we deal a lot with product based words, stats, facts and figures, stacked with information about "the brand". Anyone in this brilliant and bizarre industry will agree, at times it’s a tough gig - relentless and with very little thanks from the media for the decent story you put their way - or from the client you landed coverage for. The brand values are often so overpowering that it becomes easy, even with a bit of news sense, to get caught up in the product and the...

By Doug Shields GingerComms is proud to announce a partnership with Bristol Rovers Football Club. The arrangement essentially means I will be advising the club’s board of directors on PR and communication matters during what is an exciting time on and off the pitch. The club are flying high in the Vanarama Conference, and the on-going saga surrounding the new stadium will soon come to a conclusion, hopefully with the High Court judge ruling in Rovers’ favour. From a GingerComms point of view...