To promote USwitch’s new Green Accreditation Scheme.
With this campaign we really needed to cut through the noise and make the topic of sustainability attractive to news desks. We centered our strategy around how many Brits are living “The Good Life” with a nod to the hit 70s TV show. We ran a survey and discovered Brits are indeed a nation of Tom and Barbaras, with 40 percent striving to become more self-sufficient.
To provide visual assets for the research story we sourced celebrity Denise Van Outen and had her and partner Eddie recreate scenes from the sitcom.
This project landed 18 pieces of national coverage including The Daily Mirror, The Mail online and Hello Magazine.