As you might expect, we’re crazy about research here at GingerComms, especially when it reveals something new or unexpected. We’re always scanning the papers and our favourite websites for the latest findings, and wanted to share which campaigns we’ve been particularly impressed with recently.

From the best gardening trends to watch, why you DON’T need to walk 10k steps a day and why NASA is getting inspired by stars to perfect their cocktail making skills, here are our favourite research-led news stories from the last month.



We were particularly interested by the results of a new LSE study on the myth of having to walk 10,000 steps a day. The old 10k number has been drilled into us for years – is it really the magic number when it comes to optimum health and fitness?

In a word, no, according to researchers at LSE. In fact we only need to aim for 5,000 steps – and just three times a week to see results, as reported by the Independent. That certainly helps make fitness a more realistic goal.


Alan Titchmarsh better watch his back, as there’s a new breed of gardening fans emerging. With more young people taking to social media to share their passion for all things greenfingered, there’s a surge in people researching new gardening trends, especially as we slowly move into spring. House & Garden and House Beautiful recently gave their take on the internet’s biggest data led trends which greenfingered Brits can try out in their own gardens.

And according to experts, Gen Zers are particularly interested in “horti-futurism” – bringing digital and eco-conscious approaches to growing plants in whatever space is available, big or small. Plus the RHS has seen a 28 percent rise in enquiries for how to attract more wildlife into gardens…


We’re always on the lookout for something more unusual, especially when it helps to show a brand in a less expected light, and new insights from NASA in the US really hit the spot.

According to CBS, a specific telescope was used by astronomers to spot chemical ingredients in protostars all linked to concocting the perfect margarita. We thought this was a great way to use research to engage mainstream audiences with NASA, and to showcase its mission to identify the origin of complex organic molecules in space. The story turned something that would usually be dry on its head and helped get more people excited by all things space.

If you’d like to chat about creating your own data-led campaign, get in touch!.