latest from the blog

By Harriet Scott I absolutely love being in PR. We get to come to work in trainers and sit on bean bags and come up with ideas for a living. The downside is that we are sadly at the mercy of this huge, crazy, wild, unpredictable beast they call the news agenda. Sometimes the beast is not so mean. We can all, at times, bask in in the security of those blissful weeks where it is dead as a Dodo and the desks are practically BEGGING us for content. But then there are times like this. Times when...

By Lucy Gardner It was a completely unprecedented news event and not something the vast majority saw coming. Following Brexit, the political landscape looks like a war zone and 90 percent of the population have more questions than David Dimbleby. But there has been ONE positive consequence of the shock referendum - and that is newspaper sales. As the country woke up on one of the most historical Fridays in recent British history - the search for answers to the endless questions started at the...

So, once again we are left frustrated by a limp performance by our footballers while the country next-door stormed gloriously to the top of the group. But it appears it’s not just goal-scoring at which we suck- big time. According to the girls at GCHQ our boys are also not scoring in the fitness stakes. As the clock ticked towards kick off last night, the girls started judging the players by their facial features instead of their foot-work. But just like Roy’s team - it didn't work out well....

By Lucy Gardner Hello! *waves* Ironically, to follow on from our last post “Why Journos fail in PR”, I thought I would introduce myself as the newest member of the Ginger army. Fingers crossed I won’t get stretchered off as one of the wounded from the PR battlefield. And I can hopefully share my insider’s knowledge of being a features and beauty journalist at a daily national newspaper. Every second counts. Psychologists estimate you have seven seconds to make a first impression. I can reveal...

By Harriet Scott PR is not just about landing coverage or increasing brand awareness. It is actually just as much about educating clients. Educating brand and marketing people, who on the whole (with some exceptions) have very little idea of how news publications, radio stations or the online media operate. This is exactly why they have hired us. So that we, the expert, can advise on how to transform the brand and the key messages into a deliverable and fantastic news story, a successful radio...

It's hard to believe it has been a full year since we took the plunge and launched Specialist News PR Consultancy, GingerComms. We’ve never penned a self-congratulating blog post before but deemed it acceptable to bend the rules on this occasion as it's been one hell of a year! Since we launched last January we've been lucky enough to have worked with some incredible brands, including Morrisons, Sky, M&S, Quidco and Heinz - as well as a host of the top 150 PR Week agencies. And as we steam...

By Harriet Scott Whether its Arnold Schwarzenegger sharing his Hummer with a Meerkat or David Beckham throwing shapes in his undies - picking the right celebrity ambassador can undoubtedly rocket propel your product or brand. We don’t all have the financial firepower to jet A-listers in to promote our campaigns - but high calibre stars are not always necessary to effectively promote a brand or product. We have worked at editor level on national newspapers for the last 20 years and we’ve seen...