July 1, 2016

By Lucy Gardner

It was a completely unprecedented news event and not something the vast majority saw coming.

Following Brexit, the political landscape looks like a war zone and 90 percent of the population have more questions than David Dimbleby.

But there has been ONE positive consequence of the shock referendum – and that is newspaper sales.

As the country woke up on one of the most historical Fridays in recent British history – the search for answers to the endless questions started at the news stands.

And suddenly the declining paper sales did a dramatic U-turn.

Regardless of their stance and opinions during the race and the Brexit hangover, readerships were boosted across the board.

The Evening Standard hit more than a 1 million readers (usual circulation 900,000) and the i saw a 23 percent increase in readership the following day.

Saturday’s edition of the Times was up by 100,000 copies – the Daily Mail 90,000 and the Mirror 40,000. reached a record 16.34 million unique users on Friday- compared to its normal 4.3 million.

The New Statesman reached a record 4m unique browsers in June and 25m page views- a record month for the magazine.

And MailOnline said it was their biggest day in terms of readers arriving directly at their home page.

These staggering figures speak for themselves. We might not have any idea what is happening in the future for us, our country and Europe but one thing is for sure, it’s given a much needed kick up the backside to the news industry.

A positive we can all bask in.. for now.

Other posts

Is Housewife Really A Sexist Word? The Healthy Debate

August 14, 2018

Our latest research delved into how British women feel about the word “housewife” – and it transpires that 50 percent of us reckon it’s outdated, sexist and embarrassing.

Which means 50 percent of women DON’T think it’s sexist and outdated. WTF ladies of Britain??

Read more

Is running out of fried chicken really a “crisis?”

February 25, 2018

Amidst all the PR back slapping and applause on how KFC dealt with their latest “crisis” (and I have to admit they dealt with it brilliantly), I can’t help wondering if, actually, it was easy enough to deal with in good humour, simply because it wasn’t that much of a crisis.

Read more