July 1, 2016

By Lucy Gardner

It was a completely unprecedented news event and not something the vast majority saw coming.

Following Brexit, the political landscape looks like a war zone and 90 percent of the population have more questions than David Dimbleby.

But there has been ONE positive consequence of the shock referendum – and that is newspaper sales.

As the country woke up on one of the most historical Fridays in recent British history – the search for answers to the endless questions started at the news stands.

And suddenly the declining paper sales did a dramatic U-turn.

Regardless of their stance and opinions during the race and the Brexit hangover, readerships were boosted across the board.

The Evening Standard hit more than a 1 million readers (usual circulation 900,000) and the i saw a 23 percent increase in readership the following day.

Saturday’s edition of the Times was up by 100,000 copies – the Daily Mail 90,000 and the Mirror 40,000. reached a record 16.34 million unique users on Friday- compared to its normal 4.3 million.

The New Statesman reached a record 4m unique browsers in June and 25m page views- a record month for the magazine.

And MailOnline said it was their biggest day in terms of readers arriving directly at their home page.

These staggering figures speak for themselves. We might not have any idea what is happening in the future for us, our country and Europe but one thing is for sure, it’s given a much needed kick up the backside to the news industry.

A positive we can all bask in.. for now.

Other posts

Six reasons why journalists hate PRs

March 7, 2019

The relationship between the journalist and the PR is a complex one, formed of both need and resentment in equal parts. There are some brilliant PRs out there. Competent, knowledgeable and quick to respond, they are the ones getting their clients in the papers every day. But there are others. And if there is something journalists love to do it is gossip, about nightmare experiences with those on “the dark side”.

Read more

Questions clients always ask us – part one of two

February 26, 2019

Here’s the first in what might well be a series of blogs trying to answer questions we get asked about what we do and how we create brilliant newsgen content. Read on to pick up some tips, work out how to use the best stats and develop the best newsgen projects you can.

Read more