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Happy Birthday to GingerComms

January 14, 2016

It’s hard to believe it has been a full year since we took the plunge and launched Specialist News PR Consultancy, GingerComms.

We’ve never penned a self-congratulating blog post before but deemed it acceptable to bend the rules on this occasion as it’s been one hell of a year!

Since we launched last January we’ve been lucky enough to have worked with some incredible brands, including Morrisons, Sky, M&S, Quidco and Heinz – as well as a host of the top 150 PR Week agencies.

And as we steam ahead into 2016, we’re excited to announce the official launch of Ginger Research – a brand-spanking new full service polling arm to service our growing portfolio of big brand and agency clients.

Within a competitive market for PR research, we have a long-standing background in news generation and PR research as well as a comprehensive knowledge of the UK media industry, which means we know more than most what the UK media are looking for in terms of research-based editorial.

We are also very proud of our 100 percent hit rate on story placement and coverage which has been a product of our sell-in and news distribution service.

On a personal note, we’ve made some great friends and contacts within the PR community!

So Happy (belated) New Year – and thanks to all who believed in us and put business our way in 2015.

Here’s to another Ginger year!

Harriet, James, Doug and Dave. X

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We all know, in PR, just how rapidly the media landscape has changed over the past few years. Factors such as time poor journalists, the rise of social media fuelling news stories, and an upsurge in citizen journalism, all mean it is harder than ever to place PR stories in the traditional media. Yet consumer research is still seen by many in the industry as a failsafe way to get cut through in national news media – no matter how busy it is.

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