latest from the blog

The world of PR is huge and there are so many tools you can use to get content for your clients out there. From getting your product to be reviewed by journalists and influencers, creating an experiential event that targets consumers, working with a celebratory ambassador to secure media interviews, to floating something huge down the Thames .. the list goes on.    But why is consumer research such an important component of so many PR campaigns?   Here at GingerComms HQ, we've come...

  Summer holidays. Remember those trips, when you could go abroad and enjoy holidays as you pleased?     It's been a tough 18 months but things are looking up, especially when it came to enjoying those all important breaks this summer. Whether you managed to get abroad or enjoyed a trip at home in the UK, summer 2021 seemed to feel more hopeful and a whole lot happier. To celebrate the end of this year's holiday season, we've put together our favourite campaigns from this...

  As the old saying goes: nostalgia isn’t what it used to be. In fact, the term was coined in the 1600s, when according to Scientific America, a Swiss doctor Johannes Hofer decided that yearning for the past was actually a brain illness. Far from being an illness, we now know that recollecting fond moments from the past stimulates multiple parts of the brain, rational and emotional. And most psychotherapists agree that looking back at a simple past can support us when we are living in...

A picture paints a thousand words - and the right photographs can amplify a brand’s coverage hugely.  But when should you use photography, and what should you send? Read our five step guide to find out more:     Does your story lend itself to images?   We find that fun list-based research stories, especially around food and travel, can be boosted with a selection of relevant and engaging Instagram images, which work really well for online media. Using Insta snaps can really...

We work with the media every day, selling in news stories based on our consumer research, and once the pandemic started noticed a big shift in what journalists wanted content-wise. Some stories (hard-hitting, negative ones) became much harder to land - while bright, fun and upbeat research made much more of a splash. We also noticed that many of our media contacts seemed to be under more pressure than ever before - understandably given the job cuts since March 2020. We wanted to take a deeper...

How to write a killer press release At GingerComms, we take copy writing very seriously. And why shouldn't we? We know from our contacts what makes a good story, and have graduated from the old school press release - which we find rarely gets cut through - to writing content in our own unique style. Read on for our top tips on how to write a strong story which will smash your client's coverage goals. Cut the cr*p Most journos we know will press 'delete' on your email the second they spot...

After the European Super League descended into chaos, the apologies from football executives and owners arrived. All of the rather red-faced apologies included some element of “listening to fans” and responding to their wishes. For example, Arsenal’s official statement went with: “We needed no reminding of this but the response from supporters in recent days has given us time for further reflection and deep thought.” “We have listened carefully to the reaction from our fans.”said Chelsea. A PR...

Our favourite campaigns of the year so far Oh, 2021. While we were glad to see the back of last year, the beginning of this one wasn't so great, with yet another lockdown being announced just a few days in. But with the roadmap back to a more normal life announced, and with more and more people getting the vaccine, things are starting to look up. Some of our favourite campaigns of the year so far have honed in on this optimism and cleverly combined talkability with positivity for the year to...

  With almost a full year of lockdowns and restricted movements behind us, it's fair to say that the Covid-19 pandemic has drastically changed our lives.    For those of us who have been lucky not to have been hit by tragedy, the pandemic has stripped back our lives substantially to different extents. We don’t go out unless we have to, many of us now work from home, the chances to socialise are currently zero.   So what do us housebound creatures do when it comes to beauty and...

By Ellie Glason Our latest piece of research for Perspectus Global examined the great British institution of the Knock Knock joke. Although famous worldwide for our sophisticated sense of humour, Knock Knock jokes have been with us from the time of Shakespeare - first appearing as a to and fro in Macbeth. And in the 1930s these were the height of fashion, being enjoyed as a parlour game by high society across the country. Even though they were more likely to make us groan than cackle, the...