After the European Super League descended into chaos, the apologies from football executives and owners arrived.

All of the rather red-faced apologies included some element of “listening to fans” and responding to their wishes. For example, Arsenal’s official statement went with:

“We needed no reminding of this but the response from supporters in recent days has given us time for further reflection and deep thought.”

“We have listened carefully to the reaction from our fans.”said Chelsea.

A PR disaster for the clubs involved who emerge with reputational damage and mistrust going forward. What could have helped? Some proper research into their fan’s opinions before they launched could have prevented the clubs walking into a catastrophe.

Perhaps we’re biased but it seems obvious that if you’re planning a big launch you need to know the strength of feeling surrounding it.

Don’t be like the European Super League, let Perspectus Global’s expert research team help you to discover what your customers really think.