With almost a full year of lockdowns and restricted movements behind us, it’s fair to say that the Covid-19 pandemic has drastically changed our lives.
For those of us who have been lucky not to have been hit by tragedy, the pandemic has stripped back our lives substantially to different extents. We don’t go out unless we have to, many of us now work from home, the chances to socialise are currently zero.
So what do us housebound creatures do when it comes to beauty and fashion? With articles about the natural look abounding, and commentators predicting the end of statement makeup and hair, we at research and insight agency Perspectus Global wanted to delve deeper with consumer research.
We focussed on women as they are currently the biggest consumers of makeup, and wanted to find out more about their attitudes, spending habits and – most importantly – plans for a post-Covid future on the beauty front.
We polled 1,000 women aged 18 plus and quizzed them on all things beauty. The result is a white paper supported by a robust consumer panel research.
And the results we secured certainly highlighted just how much Covid has changed the industry. Skincare now more important than makeup, what consumers miss about the in store experience – and a prediction for a much more polished and glamorous latter part of the year, come the restrictions lifting.
Read our report, which is perfect for anyone working in the beauty industry or with a particular interest in cosmetics and skincare.
The full quantitative research report can be downloaded here https://www.perspectusglobal.com/beauty-report-march-2021/
Fancy learning more about setting up a research project for your brand or sector? Drop us a line at firstname.lastname@example.org