HOW TO UNLEASH A GLITTER CANNON OF FESTIVE NEWS COVERAGE

By Harriet Scott It can be a bugger of a job landing national news coverage at Christmas. We’ve worked at senior level on UK national newspapers for longer than we would care to admit – so we (the GingerComms massive) are spreading some yule tide joy by sharing some...

Native advertising – what does it mean for PR?

by Doug Shields Much has been written about Associated Newspapers’ deal with WPP and Snapchat – and its potential impact on the PR industry as we know it. I have read more than my fair share of the articles written about it over the last year or so. They range from...