OUR FAVOURITE DATA LED CAMPAIGNS – SPRING 2024

OUR FAVOURITE DATA LED CAMPAIGNS – SPRING 2024

As you might expect, we’re crazy about research here at GingerComms, especially when it reveals something new or unexpected. We’re always scanning the papers and our favourite websites for the latest findings, and wanted to share which campaigns we’ve been...
WHY JELLY BABIES WAS A HIT

WHY JELLY BABIES WAS A HIT

You can’t have missed it! Jelly Babies were everywhere. Our sister company Perspectus Global hit headlines and made the ITN news with a story about how Jelly Babies had been voted the nation’s favourite sweet. The coverage (around 14 national news pieces and many more...
What is news generation?

What is news generation?

We live in a world where news media moves extremely fast, and people have a huge variety of platforms and sources to get their news. They’re also savvy about authenticity and selective about what stories to read. And so getting cut through with traditional PR channels...