How to write a killer press release

How to write a killer press release

How to write a killer press release At GingerComms, we take copy writing very seriously. And why shouldn’t we? We know from our contacts what makes a good story, and have graduated from the old school press release – which we find rarely gets cut through...
How research can prevent a PR nightmare.

How research can prevent a PR nightmare.

After the European Super League descended into chaos, the apologies from football executives and owners arrived. All of the rather red-faced apologies included some element of “listening to fans” and responding to their wishes. For example, Arsenal’s official...
Our favourite campaigns of the year so far

Our favourite campaigns of the year so far

Our favourite campaigns of the year so far Oh, 2021. While we were glad to see the back of last year, the beginning of this one wasn’t so great, with yet another lockdown being announced just a few days in. But with the roadmap back to a more normal life...