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LIGHT, BRIGHT AND PAGE READY CONTENT: JUST SOME OF THE THINGS JOURNALISTS WANT FROM PRS, ACCORDING TO OUR NEW STUDY.

LIGHT, BRIGHT AND PAGE READY CONTENT: JUST SOME OF THE THINGS JOURNALISTS WANT FROM PRS, ACCORDING TO OUR NEW STUDY.

by Claudia Crosse | May 27, 2021

We work with the media every day, selling in news stories based on our consumer research, and once the pandemic started noticed a big shift in what journalists wanted content-wise. Some stories (hard-hitting, negative ones) became much harder to land – while...

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