by Claudia Crosse | Oct 21, 2020
Part one of our new FAQ blog series – bringing you the questions we get asked a lot and our answers! How do I pick a topic for my research? It needs to link to the brand offering obviously, but how to make sure it will appeal to the media too?...
by Claudia Crosse | Oct 14, 2020
“Most public relations men, faced with the difficulty and cost of evaluation, forget it and get on with the next job” J Marston: Nature of Public Relations, 1963 Nearly sixty years on from the above quote, evaluation remains one of the...
by Claudia Crosse | Oct 12, 2020
Our latest Perspectus Global survey delved into the English language and identified a list of words that modern Brits never use – and have no idea what they mean. The evolution of language is always an fascinating topic, and our research garnered a...
by Claudia Crosse | Oct 1, 2020
As a research agency specialising in both consumer and B2B research for our PR agency clients, we know a thing or two about developing and executing successful research projects. For B2B clients wanting to garner trade press coverage for their clients, our...