PR Speak Translator: decoding PR jargon for the media

by | Apr 29, 2019

At GingerComms we land great news coverage because we don’t send out traditional PR releases – we craft news copy that is written as it will appear in the press, using layman’s terms and avoiding the – sometimes impenetrable – jargon of PR and...

Questions clients always ask us – part two of two

by | Apr 2, 2019

The second part in our series of answers to questions that we are frequently asked by clients. If you missed it, here’s the first part.   Do we need all this history or these extra facts? Generally speaking, the more information, the better. If you’ve got a...