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When Ed Sheeran Instagrams your poll…

December 21, 2017

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HERE ARE THREE SURPRISING WAYS YOU CAN MAKE JOURNALISTS’ LIVES EASIER IF YOU’RE A PR

May 8, 2019

Being a journalist isn’t that fun anymore. Gone are the days of boozy lunches, huge expense accounts and an unquestioned position of authority in society. Staff numbers are shrinking and so is the amount of time each reporter has to spend on a story. We want to do a good job, the industry is full of hacks who have pride in what they produce, but it is getting tougher.

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PR Speak Translator: decoding PR jargon for the media

April 29, 2019

At GingerComms we land great news coverage because we don’t send out traditional PR releases – we craft news copy that is written as it will appear in the press, using layman’s terms and avoiding the – sometimes impenetrable – jargon of PR and marketing campaigns.

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