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When Ed Sheeran Instagrams your poll…

December 21, 2017

Other posts

Is Housewife Really A Sexist Word? The Healthy Debate

August 14, 2018

Our latest research delved into how British women feel about the word “housewife” – and it transpires that 50 percent of us reckon it’s outdated, sexist and embarrassing.

Which means 50 percent of women DON’T think it’s sexist and outdated. WTF ladies of Britain??

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Is running out of fried chicken really a “crisis?”

February 25, 2018

Amidst all the PR back slapping and applause on how KFC dealt with their latest “crisis” (and I have to admit they dealt with it brilliantly), I can’t help wondering if, actually, it was easy enough to deal with in good humour, simply because it wasn’t that much of a crisis.

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NEWS GEN RESEARCH: DO A PROPER JOB OF IT, OR DON’T DO IT ALL

March 9, 2017

When did news gen research become the bargain basement activity of the public relations world?

I would love to know how much cash is squandered by the PR industry each year on cheap, poorly thought out and poorly executed PR research which will NEVER see the light of day – never mind the MailOnline.

I’ve lost count of the number of times a PR has come to us and said: “We’ve done this research and it hasn’t landed – can you help?”….

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