Blog

WHY WE WHITE LABEL

June 3, 2019

many of our projects are white labelled

Our role at Ginger Comms is to help PR agencies garner kickass newsgen results for their clients – it’s as simple as that.

This can take the form of consulting on ways to get cut through in national news media with compelling content, undertaking consumer research, sourcing case studies, creating visuals and animations, and selling stories in.

And – although we are hugely proud of the spread of coverage we generate every month as a team (see our exposure page here for some recent examples) – we are equally happy to be white labelled by our partners.

What matters to us is that you get the results you need for your clients, in what is an increasingly busy media landscape. And we do this by combining our journalistic experience (22 collective years working as editors and writers on national news titles) with our PR expertise – and our awesome media contacts.

We aren’t able to share the coverage we generate when we’re white labelled, so you’ll never see it on our monthly exposure round ups. But that doesn’t matter to us. We’re not in competition with PR agencies – we are here to help you.

Contact us at unleash@gingercomms.com to find out more about what we can do to make your newsgen projects fly.

Other posts

B2B RESEARCH: FIVE STEPS TO ENSURE IT MAKES A SPLASH

July 17, 2019

Our consultancy arm, GingerComms, has a strong reputation for delivering kick-ass consumer newsgen projects. We work alongside consumer PR agencies and brands to deliver page-ready news copy based on our consumer research, and our full sell in projects each come with a coverage guarantee.

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THINK SOCIAL: DON’T MISS A TRICK WITH CONSUMER RESEARCH

June 14, 2019

At GingerComms, we’re best known for creating and executing consumer research projects for traditional media.

As a team of ex national news journalists and seasoned PR practitioners, we know how to hit the sweet spot of what brands what to say and what the media will want to cover.

Yet consumer research is also perfect collateral for social activation, especially when used as the basis for graphics, animations and videos.

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HERE ARE THREE SURPRISING WAYS YOU CAN MAKE JOURNALISTS’ LIVES EASIER IF YOU’RE A PR

May 8, 2019

Being a journalist isn’t that fun anymore. Gone are the days of boozy lunches, huge expense accounts and an unquestioned position of authority in society. Staff numbers are shrinking and so is the amount of time each reporter has to spend on a story. We want to do a good job, the industry is full of hacks who have pride in what they produce, but it is getting tougher.

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