by Claudia Crosse | Jul 8, 2024
In the fast-paced world of public relations, getting your campaigns noticed amidst the noise can be a daunting challenge. However, with the power of consumer research at your fingertips, you can significantly amplify your PR strategy and secure that coveted earned...
by Claudia Crosse | May 16, 2024
One of the best things about quantitative research and our offering in particular is that it’s fast. That means that you can get survey results extremely quickly and hook them onto news stories which extend the life of that story and attach your brand to it bringing...
by Claudia Crosse | Feb 16, 2023
In the late 1950s, when asked what would blow his time as Prime Minister of Great Britain off course, Harold Macmillan replied: “events, dear boy, events”. So, you have your research results back, you’ve drafted a compelling release that will kick off...
by Claudia Crosse | Oct 20, 2022
With 31st Oct approaching, it seems an appropriate time to discuss how good research can live on, long after you think its time has passed. Just like a zombie. In April 2021, our research division Perspectus Global conducted an insights poll into emoji use, to...
by Claudia Crosse | Feb 8, 2022
Getting your press release noticed can make or break your campaign. Here at GingerComms we have a long, proud history of generating coverage for brands so we want to share what we know works and what we know definitely doesn’t… A large part of this...
