by Claudia Crosse | Feb 16, 2023
In the late 1950s, when asked what would blow his time as Prime Minister of Great Britain off course, Harold Macmillan replied: “events, dear boy, events”. So, you have your research results back, you’ve drafted a compelling release that will kick off...
by Claudia Crosse | Oct 20, 2022
With 31st Oct approaching, it seems an appropriate time to discuss how good research can live on, long after you think its time has passed. Just like a zombie. In April 2021, our research division Perspectus Global conducted an insights poll into emoji use, to...
by Claudia Crosse | Feb 8, 2022
Getting your press release noticed can make or break your campaign. Here at GingerComms we have a long, proud history of generating coverage for brands so we want to share what we know works and what we know definitely doesn’t… A large part of this...
by Claudia Crosse | Jan 10, 2022
The start of a new year is traditionally manic for PR agencies – there are press leads to pick up on from Christmas, and putting together comms overviews for the year ahead. And on top of this, there is the pressure to go after new business to start the year...
by Claudia Crosse | Dec 20, 2021
2021. Where did the last year go? It was a dominating news agenda with ongoing discussions around the pandemic, lockdowns, petrol shortages, lorry drivers… yet there will still plenty of PR stories making a splash and securing fantastic results. As is our...
