by Evie Porter | Apr 29, 2021
How to write a killer press release At GingerComms, we take copy writing very seriously. And why shouldn’t we? We know from our contacts what makes a good story, and have graduated from the old school press release – which we find rarely gets cut through...
by Evie Porter | Feb 11, 2021
By Evie Porter Ah yes, the good old newsjack. One of the first things PRs are introduced to at the beginning of their career is the idea of ‘newsjacking’ – seeing something reported in the news, and jumping on it for your client’s benefit. Back...
by Evie Porter | Feb 4, 2021
By Ellie Glason Our latest piece of research for Perspectus Global examined the great British institution of the Knock Knock joke. Although famous worldwide for our sophisticated sense of humour, Knock Knock jokes have been with us from the time of Shakespeare –...
by Evie Porter | Dec 4, 2020
By Jon Horsley Across the world, just as cultures, politics and people seem almost too different to connect, so can marketplaces. So why bother to work out if there are comparisons to be made? Why do the successful startups, as well as the biggest brands and...
by Evie Porter | Apr 3, 2020
By Evie Porter, Account Manager Here at GingerComms, we’ve all been working from home for nearly two weeks, following government guidelines amid the Covid 19 pandemic. We hope everyone is doing ok, keeping as healthy as possible and practising social distancing....
