by Claudia Crosse | Sep 10, 2020
By Ellie Glason Between executing insight-driven research for international brands and leading PR agencies, we regularly like to take our own ‘state of the nation’ deep dive into a hot – and often divisive – topic. And we often make...
by Claudia Crosse | Aug 27, 2020
Anyone working in B2B marketing and PR knows what an important tool a whitepaper is. A deep dive into a specific subject closely related to the brand or organisation’s field of expertise, a whitepaper seeks to inform its audience with engaging content. And ultimately...
by Claudia Crosse | Jul 9, 2020
At GingerComms, we’re often asked by clients (75 percent of whom are PR agency staff) what are our top tips for pitching to journalists. Our team includes ex national news journalists and editors, so we’ve got a fairly good inside knowledge...
