by Claudia Crosse | Nov 29, 2021
Look! See, isn’t Finlay adorable? We were going to explain why research bolstered with pictures of pets can help you land stories in national newspapers and online. But really, when you look at Saphie, you can tell why can’t you? Dogs and...
by Claudia Crosse | Nov 3, 2021
The world of PR is huge and there are so many tools you can use to get content for your clients out there. From getting your product to be reviewed by journalists and influencers, creating an experiential event that targets consumers, working with a celebratory...
by Claudia Crosse | Aug 4, 2021
A picture paints a thousand words – and the right photographs can amplify a brand’s coverage hugely. But when should you use photography, and what should you send? Read our five step guide to find out more: Does your story lend itself to images?...
by Claudia Crosse | May 27, 2021
We work with the media every day, selling in news stories based on our consumer research, and once the pandemic started noticed a big shift in what journalists wanted content-wise. Some stories (hard-hitting, negative ones) became much harder to land – while...
by Claudia Crosse | Apr 21, 2021
After the European Super League descended into chaos, the apologies from football executives and owners arrived. All of the rather red-faced apologies included some element of “listening to fans” and responding to their wishes. For example, Arsenal’s official...
