by Ginger_Admin | Jun 8, 2023
Yes, FREE! Some potential clients are surprised to find that we offer an ‘on the house’ idea generation service for PR research – at no cost at all. But there are reasons why: 1. WE’RE GOOD AT IT We have spent years creating research based stories for national...
by Ginger_Admin | Apr 25, 2023
Our sister firm Perspectus Global recently carried out some research for us – a national survey of journalists digging into their relationships with PR and PR professionals. And one surprising fact coming from the research was that only 38 percent of press...
by Ginger_Admin | Apr 12, 2023
Sending content to news desks is hugely different to selling in to other types of media, and here are our top five tips to help maximise your success: 1) The early bird catches the worm. For print news outlets, sell in around 8.30am, before the news conference at...
by Ginger_Admin | Dec 8, 2022
After having seen a recent LinkedIn post about Clients From Hell, that resonated with an awful lot of agency people, we decided to take a positive perspective and think about our Clients from Heaven, and why we like them so much. We’re naming no names, but this...
by Ginger_Admin | Oct 27, 2022
Find out what 31 October has in store for you, according to our GingerComms forecast*…. Scorpio 23 October to 21 November: Passionate, intense and secretive Scorpio, you will come into your own on Halloween, as you are the sign that loves 31 October the most...
