by Ginger_Admin | Jul 1, 2016
By Lucy Gardner It was a completely unprecedented news event and not something the vast majority saw coming. Following Brexit, the political landscape looks like a war zone and 90 percent of the population have more questions than David Dimbleby. But there has been...
by Ginger_Admin | Jun 22, 2016
So, once again we are left frustrated by a limp performance by our footballers while the country next-door stormed gloriously to the top of the group. But it appears it’s not just goal-scoring at which we suck- big time. According to the girls at GCHQ our boys are...
by Ginger_Admin | May 12, 2016
By Lucy Gardner Hello! *waves* Ironically, to follow on from our last post “Why Journos fail in PR”, I thought I would introduce myself as the newest member of the Ginger army. Fingers crossed I won’t get stretchered off as one of the wounded from the PR battlefield....
by Ginger_Admin | Feb 26, 2016
I have read much recently on the topic of journalists moving into PR, and thought it was about time I had my say. As someone who made a permanent move to the ‘dark side’ more than eight years ago, I understood and empathised with many of those who either wrote the...
by Ginger_Admin | Jan 19, 2016
By Harriet Scott PR is not just about landing coverage or increasing brand awareness. It is actually just as much about educating clients. Educating brand and marketing people, who on the whole (with some exceptions) have very little idea of how news publications,...
