latest from the blog

By Evie Porter, Account Manager   It's the most wonderful time of the year - and here at GingerComms HQ, it's one of the busiest times too, as we work to create strong Christmas research campaigns for our clients. There's always plenty of fierce festive competition for research - and 2019 also threw in a general election to contend with too.   Still, we've loved working on an array of Christmas campaigns for our clients, securing national coverage across the board. And we've seen...

By Harriet Scott, GingerComms founder and MD We’ve all been there. Your top paying client has a very specific idea of how they envisage a campaign working. But how do you deal with it when you know, deep down in your heart of hearts, that the idea just won’t work?   It’s a tricky conversation to have and, in my opinion, one which is often passed off to junior or inexperienced staff, who lack the courage and expertise to fight back and offer an alternative direction.   But it’s a...

By Ellie Glason    At GingerComms, the majority of our clients are PR agencies, so we’re talking everyday to people who are experts at finding exciting and compelling ways to communicate brand messages via traditional and social media. What we bring to the party is a news editor’s eye (given that we are a team of ex national news editors and journalists), our own research division, and fantastic contacts across national news desks. We do the newsgen really well, which is why our clients...

Our role at Ginger Comms is to help PR agencies garner kickass newsgen results for their clients - it's as simple as that. This can take the form of consulting on ways to get cut through in national news media with compelling content, undertaking consumer research, sourcing case studies, creating visuals and animations, and selling stories in. And - although we are hugely proud of the spread of coverage we generate every month as a team (see our exposure page here for some recent examples) -...

By Jaymi McCann Being a journalist isn't that fun anymore. Gone are the days of boozy lunches, huge expense accounts and an unquestioned position of authority in society. Staff numbers are shrinking and so is the amount of time each reporter has to spend on a story. We want to do a good job, the industry is full of hacks who have pride in what they produce, but it is getting tougher. So, good PRs can be a huge helping hand in bringing us the right stories at the right time. And, of course, if...

At GingerComms we land great news coverage because we don’t send out traditional PR releases - we craft news copy that is written as it will appear in the press, using layman’s terms and avoiding the - sometimes impenetrable - jargon of PR and marketing campaigns. This is a tip we’d pass on to everyone working in PR. Make sure your pitches to media are not written as client-facing campaign summaries and reports. Use the language and tone that the media uses - otherwise you risk turning...

The second part in our series of answers to questions that we are frequently asked by clients. If you missed it, here's the first part.   Do we need all this history or these extra facts? Generally speaking, the more information, the better. If you’ve got a well-written release then the more you can give to a journalist the better. It helps to create a story with more depth and can focus the reader in on more salient facts, which means that they are more likely to want to get to the...