by Ginger_Admin | Sep 5, 2023
In the modern world, public relations professionals are constantly looking for ways to get their message out to the masses. One tool that has become increasingly popular in recent years is the newswire. But what exactly is a newswire, and how can it benefit PR...
by Ginger_Admin | Aug 15, 2023
It’s a problem that PRs have been facing for several years, with a non-stop heavy (and gloom-laden) news agenda to battle with. Here are our top three tips on helping you get cut through: 1. LIGHT BRIGHT STORIES: The media is craving light and bright stories...
by Ginger_Admin | Jun 8, 2023
Yes, FREE! Some potential clients are surprised to find that we offer an ‘on the house’ idea generation service for PR research – at no cost at all. But there are reasons why: 1. WE’RE GOOD AT IT We have spent years creating research based stories for national...
by Ginger_Admin | Apr 25, 2023
Our sister firm Perspectus Global recently carried out some research for us – a national survey of journalists digging into their relationships with PR and PR professionals. And one surprising fact coming from the research was that only 38 percent of press...
by Ginger_Admin | Apr 12, 2023
Sending content to news desks is hugely different to selling in to other types of media, and here are our top five tips to help maximise your success: 1) The early bird catches the worm. For print news outlets, sell in around 8.30am, before the news conference at...
by Claudia Crosse | Feb 16, 2023
In the late 1950s, when asked what would blow his time as Prime Minister of Great Britain off course, Harold Macmillan replied: “events, dear boy, events”. So, you have your research results back, you’ve drafted a compelling release that will kick off...
