Blog

Why Journos fail in PR

February 26, 2016

I have read much recently on the topic of journalists moving into PR, and thought it was about time I had my say.

As someone who made a permanent move to the ‘dark side’ more than eight years ago, I understood and empathised with many of those who either wrote the pieces in question or commented on them.

Yes, it can be hard to adjust, and yes there are skills which ex-journos can bring to the table, but in my opinion too many believe the two professions are merely a case of poacher turned game-keeper.

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HOW TO UNLEASH A GLITTER CANNON OF FESTIVE NEWS COVERAGE

November 17, 2015

It can be a bugger of a job landing national news coverage at Christmas. We’ve worked at senior level on UK national newspapers for longer than we would care to admit – so we (the GingerComms massive) are spreading some yule tide joy by sharing some of our top tips to achieving a blanket of festive coverage..

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Native advertising – what does it mean for PR?

November 3, 2015

Much has been written about Associated Newspapers’ deal with WPP and Snapchat – and its potential impact on the PR industry as we know it.

I have read more than my fair share of the articles written about it over the last year or so. They range from this one by Arik Hanson on Ragan which hails the almost certain death of PR and at the hands of evil native ads – to this one which says the complete opposite.

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SMALL WORLD – INTERNATIONAL #PR RESEARCH

September 14, 2015

It flies in the face of what many would have us believe, but the British news industry can still lead the way around Europe, both in terms of reputation and influence.

With print and online operations now running comfortably side-by-side – they also provide an effective springboard for PR campaigns aimed at wider European markets and audiences.

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HOW TO CREATE NATIONAL HEADLINES IN A CHANGING MEDIA LANDSCAPE

April 30, 2015

The past decade has brought some of the most rapid and major changes to the media landscape.

The emergence of new media platforms and the evolution of existing ones has meant PRs have also had to evolve – and fast.

We are swimming with the tide, constantly adapting our story-telling to a wider audience because we now have access to every demographic of society via an ever growing number of channels.

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POWER TO THE PEOPLE – THE IMPORTANCE OF HUMANISING YOUR BRAND

March 19, 2015

As PRs, we deal a lot with product based words, stats, facts and figures, stacked with information about “the brand”. Anyone in this brilliant and bizarre industry will agree, at times it’s a tough gig – relentless and with very little thanks from the media for the decent story you put their way – or from the client you landed coverage for.

The brand values are often so overpowering that it becomes easy, even with a bit of news sense, to get caught up in the product and the key messages. We are all guilty (at times) of losing sight of what makes a decent story.

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