Blog

Our top tips for WFH – working from home

April 3, 2020

By Evie Porter, Account Manager Here at GingerComms, we’ve all been working from home for nearly two weeks, following government guidelines amid the Covid 19 pandemic. We hope everyone is doing ok, keeping as healthy as possible and practising social distancing. We know how difficult it can be to set up an effective WFH routine […]

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Our Favourite 2020 Campaigns So Far

February 26, 2020

By Evie Porter, Account Manager   Here at GingerComms, we can hardly believe it’s March next week. Where has the time gone? Although we’re not complaining – bring on the warm weather and summer nights!   To keep us going through the cold and unpredictable weather (storms Ciara and Dennis anyone?) we’ve rounded up our favourite […]

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New Report Reveals Public Relations Teams ‘Own’ Digital Activity For Brands

November 18, 2019

A new report reveals that public relations teams ‘own’ digital activity for brands, and here’s why we think this is important.   We’re proud to be the PRCA’s research partner for its seventh annual Digital PR and Communications Report. As always, the report provides a hugely insightful snapshot of how the industry is performing in […]

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Why Journos fail in PR

February 26, 2016

I have read much recently on the topic of journalists moving into PR, and thought it was about time I had my say.

As someone who made a permanent move to the ‘dark side’ more than eight years ago, I understood and empathised with many of those who either wrote the pieces in question or commented on them.

Yes, it can be hard to adjust, and yes there are skills which ex-journos can bring to the table, but in my opinion too many believe the two professions are merely a case of poacher turned game-keeper.

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HOW TO UNLEASH A GLITTER CANNON OF FESTIVE NEWS COVERAGE

November 17, 2015

It can be a bugger of a job landing national news coverage at Christmas. We’ve worked at senior level on UK national newspapers for longer than we would care to admit – so we (the GingerComms massive) are spreading some yule tide joy by sharing some of our top tips to achieving a blanket of festive coverage..

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Native advertising – what does it mean for PR?

November 3, 2015

Much has been written about Associated Newspapers’ deal with WPP and Snapchat – and its potential impact on the PR industry as we know it.

I have read more than my fair share of the articles written about it over the last year or so. They range from this one by Arik Hanson on Ragan which hails the almost certain death of PR and at the hands of evil native ads – to this one which says the complete opposite.

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SMALL WORLD – INTERNATIONAL #PR RESEARCH

September 14, 2015

It flies in the face of what many would have us believe, but the British news industry can still lead the way around Europe, both in terms of reputation and influence.

With print and online operations now running comfortably side-by-side – they also provide an effective springboard for PR campaigns aimed at wider European markets and audiences.

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