by Claudia Crosse | Jul 8, 2024
In the fast-paced world of public relations, getting your campaigns noticed amidst the noise can be a daunting challenge. However, with the power of consumer research at your fingertips, you can significantly amplify your PR strategy and secure that coveted earned...
by Claudia Crosse | May 16, 2024
One of the best things about quantitative research and our offering in particular is that it’s fast. That means that you can get survey results extremely quickly and hook them onto news stories which extend the life of that story and attach your brand to it bringing...
by Ginger_Admin | Apr 8, 2024
As you might expect, we’re crazy about research here at GingerComms, especially when it reveals something new or unexpected. We’re always scanning the papers and our favourite websites for the latest findings, and wanted to share which campaigns we’ve been...
by Ginger_Admin | Mar 19, 2024
You can’t have missed it! Jelly Babies were everywhere. Our sister company Perspectus Global hit headlines and made the ITN news with a story about how Jelly Babies had been voted the nation’s favourite sweet. The coverage (around 14 national news pieces and many more...
by Ginger_Admin | Jan 26, 2024
We live in a world where news media moves extremely fast, and people have a huge variety of platforms and sources to get their news. They’re also savvy about authenticity and selective about what stories to read. And so getting cut through with traditional PR channels...
by Ginger_Admin | Jan 18, 2024
Want to know how to create a research based news story that will produce reams of national news and lifestyle coverage? This is what we do day in, day out at GingerComms. It’s our bread and butter, and we work with some of the biggest household name brands and leading...