WHY WE BRAINSTORM FOR FREE

WHY WE BRAINSTORM FOR FREE

Yes, FREE! Some potential clients are surprised to find that we offer an ‘on the house’ idea generation service for PR research – at no cost at all. But there are reasons why: 1. WE’RE GOOD AT IT We have spent years creating research based stories for national...
How To Pitch To Journalists – According To Journalists!

How To Pitch To Journalists – According To Journalists!

Our sister firm Perspectus Global recently carried out some research for us – a national survey of journalists digging into their relationships with PR and PR professionals. And one surprising fact coming from the research was that only 38 percent of press...