by Harriet Scott | Sep 20, 2021
Summer holidays. Remember those trips, when you could go abroad and enjoy holidays as you pleased? It’s been a tough 18 months but things are looking up, especially when it came to enjoying those all important breaks this summer. Whether you...
by Harriet Scott | Sep 16, 2021
As the old saying goes: nostalgia isn’t what it used to be. In fact, the term was coined in the 1600s, when according to Scientific America, a Swiss doctor Johannes Hofer decided that yearning for the past was actually a brain illness. Far from being an...
by Harriet Scott | Dec 17, 2019
By Harriet Scott, GingerComms founder and MD We’ve all been there. Your top paying client has a very specific idea of how they envisage a campaign working. But how do you deal with it when you know, deep down in your heart of hearts, that the idea just won’t work?...
by Harriet Scott | Nov 27, 2019
Promising the earth in pitches, the media landscape shifting, and not being able to say “no”: just some of the reasons behind an overservicing epidemic. The nationwide study of PR agency staff across all levels and roles found that 17 percent of agencies are...
by Harriet Scott | Sep 17, 2019
OUR TOP RESEARCH STORIES OF THE SUMMER Although it’s often referred to in the industry as “silly season”, here at GingerComms we love to work on summer-themed campaigns – and we like to keep an eye on all the sizzling summer...
